Our Approach
We prioritized direct revenue capture by shifting orders away from third-party apps to the new website's native ordering system. This immediately improved margins while the local SEO and Google Ads campaigns built a new customer acquisition funnel that didn't exist previously.
Challenge
Pita House was struggling to compete in the crowded Long Island dining scene. Despite having authentic Mediterranean food and a loyal local following, they weren't attracting new diners through digital channels. Their online presence was outdated — no paid search campaigns, an incomplete Google Business Profile, and a website that wasn't optimized for direct online ordering. They were losing significant revenue to third-party delivery app fees.
Solution
Bypassing Third-Party Fees
Prior to our work, Pita House relied heavily on third-party ordering apps with high commission rates. We integrated a seamless, mobile-first ordering system directly into their new website, allowing customers to order for pickup or delivery with zero commission fees to the restaurant. We then drove traffic to this channel through Google Ads and email marketing.
Learn more about our web design services →Local Search Dominance
By optimizing their Google Business Profile with high-quality food photography and menu synchronization, we positioned Pita House to appear prominently in the Map Pack for Mediterranean food searches across Long Island. This was reinforced by a local citation campaign across regional business directories.
High-Intent Advertising
We ran geo-targeted Search campaigns focused on meal-decision hours (11:30 AM - 1:30 PM and 4:30 PM - 8:00 PM), targeting specific neighborhoods around their Long Island locations to maximize conversions during peak demand.
Learn more about our Google Ads services →Measurable Outcomes
Strong growth
Monthly Reservations
- Before
- Low volume
- After
- Significantly increased
Major shift
Direct Online Orders
- Before
- Minimal
- After
- Primary revenue channel
Perfect rating
Google Rating
- Before
- Below 5 stars
- After
- 5.0 stars
Strong growth
Website Traffic
- Before
- Limited
- After
- Dramatically increased
Significant savings
Third-Party Fee Savings
- Before
- High commissions
- After
- Direct ordering
Key Takeaways
- Direct online ordering on a restaurant's own website consistently delivers higher profit margins than third-party aggregators.
- Visual social proof (professional photography on GBP) is the strongest conversion factor for new diners.
- Day-parting ad spend allows restaurants to capture demand exactly when users are making dining decisions.
Why It Worked
The combination of lowering operational costs (via direct ordering) while simultaneously increasing top-funnel visibility (via Local SEO and Ads) created an immediate positive ROI. The authentic brand story of Pita House resonated perfectly with searching customers once it was presented through a high-performance website.
Implementation Timeline
February 2024
Site Launch
Launched new Pita House website with integrated online ordering.
March 2024
GBP Overhaul
Completed optimization of Google Business Profile with 50+ professional photos.
April 2024
Ads Activation
Launched targeted Search campaigns for peak dining windows.
Tools & Platforms
Frequently Asked Questions
- How long until we see a return on a restaurant marketing campaign?
- Most restaurants see an increase in online orders within the first 30 days of ads and GBP optimization. Long-term organic results typically mature over 4-6 months.
