The right AI tools for this specific problem — and how we implement them.
3-5x
Content output increase
60%
Reduction in production time
$0.02
Avg cost per AI-generated image
10 min
Script to finished video
Your content calendar has more gaps than content. The blog needs 4 posts a week, social needs daily, the sales team wants new case studies, and video content is a black hole of time and money. One or two content people can't keep up.
AI doesn't replace your content team — it multiplies them. A single writer with AI tools produces 3-5x more content at comparable quality. An AI image tool eliminates the $500 stock photo budget. AI video lets you create talking-head content without booking a studio.
The key is building a pipeline: AI drafts, humans edit, AI distributes. Every piece of content should start with AI and end with human judgment. Here's the toolkit that makes it work.
ChatGPT
The workhorse for text content. Blog drafts, social posts, email sequences, product descriptions. Custom GPTs maintain brand voice across your team.
Claude
Better than ChatGPT for long-form, nuanced content. White papers, research reports, and anything requiring careful reasoning and accurate details.
Midjourney
The most visually impressive AI image generator. Blog headers, social graphics, ad creatives — consistently beautiful output with minimal prompt engineering.
HeyGen
Create professional talking-head videos from a script. No camera, no studio, no editing. Perfect for product explainers, training content, and social video.
ElevenLabs
Generate voiceovers, podcast intros, and audio content. Clone your CEO's voice for consistent brand audio across all channels.
We don't just recommend tools — we set them up, integrate them into your workflow, and train your team.
No. Google's policy is clear: they reward helpful content regardless of how it's produced. The risk isn't AI content — it's low-quality content. AI drafts that are edited, fact-checked, and genuinely useful rank well. Unedited AI dumps don't.
Use Custom GPTs (ChatGPT) or Projects (Claude) with your brand guidelines, tone examples, and writing rules baked into the system prompt. Provide 3-5 examples of your best existing content as reference. The AI will match your voice closely.
Yes, on paid plans. Midjourney, DALL-E 3, and Adobe Firefly all grant commercial usage rights to subscribers. Check each platform's terms for specifics. Adobe Firefly is the safest for commercial use — it's trained exclusively on licensed content.
AI writes the first draft (70-80% complete). A human editor fact-checks, adds personal insights, adjusts tone, and polishes. Final review for brand consistency. Total human time: 15-30 minutes per piece vs 2-3 hours writing from scratch.