Midjourney vs DALL-E
Side-by-side comparison to help you choose the right tool for your business
Our Verdict: Midjourney for artistry, DALL-E for accessibility & integration
Midjourney produces more aesthetically stunning images with a distinctive artistic style, making it ideal for brand campaigns and creative work. DALL-E 3 wins on accessibility (built into ChatGPT), prompt accuracy, and API integration for automated workflows. For marketing teams needing quick, consistent visuals, DALL-E is simpler. For premium creative output, Midjourney delivers.
At a Glance
Midjourney
High-quality creative and brand imagery
$10/mo (Basic) / $30/mo (Standard) / $60/mo (Pro)
intermediate
1-3 days
DALL-E
Integrated image generation in ChatGPT workflows
Included in ChatGPT Plus ($20/mo) / API: $0.04-0.12 per image
beginner
1 day
Feature Comparison
| Feature | Midjourney | DALL-E |
|---|---|---|
| Image quality | Best-in-class artistry | Good, improving rapidly |
| API access | Unofficial only | Official OpenAI API |
| ChatGPT integration | No | Native |
| Inpainting/editing | Limited | Yes |
| Style consistency | Style references | Prompt-based |
| Prompt accuracy | Good | Excellent |
Which to Choose by Use Case
Brand campaign hero images
Superior aesthetic quality and style consistency across a campaign
Automated social media visuals
API access enables automated pipelines at scale
Product mockups and prototyping
Better prompt accuracy for specific requirements
Need Help Deciding?
We implement both options. Tell us your use case and we'll recommend the right fit — then set it up for you.
Frequently Asked Questions
Which produces more realistic photos?
Midjourney V6.1 leads in photorealism with its aesthetic style. DALL-E 3 is catching up but still favors a slightly illustrated look by default.
Can I use these images commercially?
Yes, both Midjourney (paid plans) and DALL-E grant commercial usage rights. Check each platform's terms for specific restrictions.
