Published
2026-02-15
Lead Analyst
Arda, Chief Strategy Officer
Data Purity
100% Verified
Executive Summary
"Our annual study on how 10,000 global consumers are ditching traditional keywords for natural language generative engines."
Key Research Findings
The Death of the 'Ten Blue Links'
User behavior has shifted from browsing to verification. 72% of users now click the 'source' link of an AI answer rather than searching for it themselves.
Natural Language Dominance
Keywords like 'Best AI Agency' are being replaced by intent-rich queries like 'Implement a dental receptionist agent that handles Delta Dental insurance'.
Trust in Citations
AI citations are now viewed with higher authority than paid ads. Brands mentioned in the BLUF (Bottom Line Up Front) see a 400% increase in brand search volume.
Technical Methodology
Double-blind behavioral analysis across 10,000 participants using Google Gemini, Perplexity, and Apple Intelligence over a 6-month period.
Data Points
Apply These Insights
Copyright & Citation
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