Midjourney does not have a free plan anymore. That changed in late 2024 and it is not coming back. If you want to use Midjourney, you are paying. The question is how much. After generating over 2,000 images per month for client projects -- social media graphics, website heroes, product mockups, ad creatives -- here is what I have learned about which plan gives you the most value.
Midjourney Plans Breakdown (February 2026)
Midjourney uses a "GPU hour" system rather than a simple image count. This confuses everyone, so let me translate it to actual images.
Basic Plan: $10/month (or $96/year)
- 3.3 Fast GPU hours per month
- Translates to roughly 200 standard images
- No Relax mode (once you burn through Fast hours, you wait until next month)
- General commercial usage rights
- Access to member gallery
- 3 concurrent Fast jobs
Honest take: Basic is for people who generate 5-10 images per week. If you are a business using Midjourney for content creation, you will blow through 200 images in the first week and be stuck waiting. I have seen this happen with three different clients who started on Basic and upgraded within 10 days.
Standard Plan: $30/month (or $288/year)
- 15 Fast GPU hours per month
- Translates to roughly 900 standard images in Fast mode
- Unlimited Relax mode images (slower generation, usually 1-5 minutes vs 30 seconds)
- General commercial usage rights
- 3 concurrent Fast jobs, 10 in queue
Honest take: Standard is the plan I recommend to 80% of businesses. The unlimited Relax mode is the key. You use Fast for urgent client work and Relax for exploration, iteration, and non-time-sensitive generation. In practice, we generate about 60% of our images in Relax mode and save Fast hours for final versions.
Pro Plan: $60/month (or $576/year)
- 30 Fast GPU hours per month
- Translates to roughly 1,800 standard images in Fast mode
- Unlimited Relax mode
- Stealth mode (images not visible in public gallery)
- 12 concurrent Fast jobs
Honest take: Pro is what we use. The Stealth mode is the reason. Without Stealth, every image you generate is visible in Midjourney's public gallery. For client work -- especially brand assets, unreleased campaigns, or product concepts -- that is a dealbreaker. You do not want your client's upcoming ad campaign visible to competitors browsing the gallery.
Mega Plan: $120/month (or $1,152/year)
- 60 Fast GPU hours per month
- Translates to roughly 3,600 standard images in Fast mode
- Unlimited Relax mode
- Stealth mode
- 12 concurrent Fast jobs
Honest take: Mega is for agencies generating massive volumes or individuals running AI art businesses. If you are generating 100+ images per day, Mega makes sense. For everyone else, Pro is enough even at high volume because Relax mode handles the overflow.
Understanding GPU Hours (The Part Everyone Gets Wrong)
1 Fast GPU hour does NOT equal 1 hour of generation time. It is a billing unit. The actual amount of images you get depends on your settings:
- Standard quality (default): ~60 images per GPU hour
- High quality (--quality 2): ~30 images per GPU hour (2x cost)
- Upscales: Each upscale costs additional GPU time (~0.5-1 minute)
- Variations/remixes: Same cost as a new generation
- Image-to-image: Same cost as text-to-image
The image estimates I gave above assume default settings. If you use high quality on everything and upscale every image, cut those numbers in half.
Midjourney vs Alternatives: Price per Image
Let me compare the cost per image across popular AI image generators:
- Midjourney Standard: ~$0.033/image (Fast) or $0.00/image (Relax mode). Hard to beat free.
- DALL-E 3 (via API): $0.040/image at 1024x1024, $0.080 at 1024x1792. No subscription needed but no "unlimited" tier.
- Stable Diffusion (self-hosted): $0.00/image after GPU investment. But you need a $500+ GPU or $0.30-1.00/hour cloud GPU.
- Flux (via API): $0.003-0.05/image depending on provider and model size. Cheapest option for API-driven generation.
- Adobe Firefly: Included with Creative Cloud ($55/month) with 250 generative credits. About $0.22/image standalone.
For comparison details, check our Midjourney vs Flux comparison or Midjourney vs DALL-E comparison.
Which Plan for Which Business
Content creator or small business marketer
Standard ($30/month). You will generate 20-50 images per week for social media, blog posts, and ads. Standard with Relax mode gives you effectively unlimited images. Use Fast for urgent deadline work.
Design agency or marketing team
Pro ($60/month). You need Stealth mode for client confidentiality. The extra Fast hours help when multiple team members need quick turnarounds. Consider one Pro account for the team with a shared workspace.
E-commerce store (product images)
Standard ($30/month) for occasional product mockups. Pro ($60/month) if you are launching new products monthly and need consistent high-volume generation. But honestly, Midjourney is not the best tool for product photography -- it struggles with exact product specifications.
Hobby or personal use
Basic ($10/month). 200 images/month is plenty if you are just exploring AI art or generating occasional images for personal projects.
Money-Saving Tips from 2 Years of Heavy Usage
- Use Relax mode for exploration: Do all your prompt testing and iteration in Relax. Only switch to Fast for final generations. This alone can cut your Fast usage by 60%.
- Annual billing saves 20%: Standard drops from $30/month to $24/month on annual. That is $72/year saved.
- Batch your generations: Instead of generating images one at a time throughout the day, batch them into sessions. You make better creative decisions when you see 20 options at once.
- Do not upscale everything: Midjourney V6 generates at 1024x1024 by default, which is sufficient for social media and web use. Only upscale images you are using for print or hero graphics.
- Use --no and --style parameters: Targeted prompts reduce iteration. If you get the image right in 1-2 tries instead of 5-6, you use 3x fewer GPU hours.
We help businesses set up Midjourney (and alternatives) as part of their content pipeline. From prompt libraries to automated generation workflows using n8n automation. See our AI content service for details.
Frequently Asked Questions
Does Midjourney have a free plan?
No. Midjourney removed the free trial in late 2024. The cheapest option is the Basic plan at $10/month. There are no free credits or trial periods as of February 2026.
Can I use Midjourney images commercially?
Yes, all paid plans include general commercial usage rights. You own the images you generate and can use them in client work, ads, websites, and products. The only restriction: if you are a company with more than $1 million in annual revenue, you need the Pro or Mega plan.
Is Midjourney worth it compared to free alternatives?
For quality and consistency, yes. Midjourney consistently produces the most aesthetically pleasing images of any AI generator. Free alternatives like Stable Diffusion require significant technical setup and prompt engineering to match Midjourney quality. If your time is worth more than $30/month, Midjourney pays for itself in the first week.
Can multiple people use one Midjourney account?
Midjourney's terms allow one person per subscription. For teams, each member needs their own account. There is no "team plan" -- each person subscribes individually. Some agencies work around this with a shared Discord server and one designated account for final generation, but this creates bottlenecks.