Sarah Chen

SEO Director & Content Strategist

10+ years experience5 articles80+ publications

About

Sarah Chen is an SEO expert with 10+ years of experience in organic search and content strategy. She has led SEO programs for Fortune 500 companies and helped startups achieve first-page rankings. Sarah specializes in technical SEO, content strategy, and E-E-A-T optimization.

Expertise

Technical SEO
Content Strategy
Link Building
E-E-A-T Optimization
SEO Auditing
Keyword Research

Certifications

Google Analytics Certification
Semrush SEO Certification
Ahrefs Certification
HubSpot SEO Certification

Education

M.S. Information Science, UC Berkeley

Articles by Sarah Chen

Tiktok Ads

TikTok Ads Complete Guide 2026: Master Short-Form Video Advertising

The definitive guide to TikTok advertising in 2026. After managing $19M in TikTok ad spend, here's what actually works—from creative that stops the scroll to scaling strategies that maintain efficiency.

January 12, 202633 min read

Meta Ads

Meta Ads Complete Guide 2026: Master Facebook & Instagram Advertising

The definitive guide to Meta advertising in 2026. After managing $47M in Meta ad spend across 400+ accounts, here's everything I've learned about what actually works—from campaign structure to creative strategy to scaling profitably.

January 11, 202632 min read

Meta Ads

Meta Ads Cost Guide 2026: What Facebook & Instagram Ads Actually Cost

Wondering what Facebook and Instagram ads will cost your business? After analyzing $47M in ad spend, I'll break down realistic CPMs, CPCs, and CPAs by industry—plus how to lower your costs without sacrificing results.

January 11, 202618 min read

Seo

Featured Snippets & Rich Results: The Complete Implementation Guide for 2026

Rich results generate 35% higher CTRs. Featured snippets capture 8.6% of all clicks. This implementation guide shows marketing managers and developers exactly how to win these positions—with structured data examples, content templates, and the testing workflow that ensures Google sees what you built.

January 10, 202618 min read

Seo

Why Google Stopped Trusting Your Website (And How to Win It Back)

Your website traffic vanished after December 2025. It wasn't bad luck—it was Google's biggest trust crackdown in years. Here's what changed, why your business was affected, and the surprisingly simple steps to rebuild your online credibility.

January 9, 202612 min read

Get Started

Make AI Your Edge.

Book a free AI assessment. We'll show you exactly which tools will save time, cut costs, and grow revenue — in weeks, not months.

Get Free AI Assessment

Free 30-minute call. No commitment required.