Treatment Center Grows Admissions 180% with Ethical Marketing

We built an ethical, family-focused admissions marketing strategy: Family-Centered Website: Redesigned the website to speak to families desperately searching for help for loved ones. Created content that was informative and compassionate rather than salesy. Educational Content Marketing: Published guides on recognizing addiction, intervention strategies, what to expect in treatment, and family support—content that helped families while establishing expertise. Verification & Trust: Prominently displayed accreditations, success metrics, and staff credentials. Created detailed "What to Expect" content that set realistic expectations. Google Ads with Integrity: Developed campaigns that focused on treatment quality and family support rather than aggressive messaging. Excluded competitor bidding on their brand name. Insurance Verification System: Built an online insurance verification tool that helped families understand coverage before calling, qualifying leads while providing value. Alumni & Family Testimonials: Collected and showcased authentic stories from alumni and families (with consent), building trust through real experiences.