Cornerstone Home Renovations | home-improvements
Remodeler Increases Job Value 3x with Qualified Leads
Albany, NYRemodeling contractor (10 employees)5 months engagement
Web DesignGoogle AdsSEO & ContentLead Generation
Challenge
Cornerstone Home Renovations was getting plenty of leads, but most were price-shoppers seeking small projects. They spent significant time providing estimates for jobs that either didn't close or weren't profitable. Their marketing attracted the wrong audience—homeowners looking for the cheapest option rather than quality-focused clients.
Solution
We rebuilt their marketing to attract higher-quality leads:
Premium Positioning: Redesigned website to emphasize craftsmanship, detailed project showcases, and testimonials from satisfied homeowners who valued quality over price.
Qualification Funnel: Implemented a project inquiry form that filtered leads by budget range, timeline, and project scope before the first call.
Content Strategy: Created content targeting homeowners planning major renovations: "whole house remodel," "luxury kitchen renovation," "master suite addition."
Targeted Advertising: Shifted Google Ads to focus on higher-intent keywords and added demographic targeting for higher-income zip codes.
Referral Program: Built a formalized referral program rewarding past clients for recommending quality-focused homeowners.
Results
+206%
Average Project Value
$18,000 → $55,000
+123%
Lead Quality Score
35% → 78%
+105%
Proposal Close Rate
22% → 45%
+147%
Annual Revenue
$850,000 → $2.1M
-76%
Time Spent on Unqualified Leads
25 hrs/week → 6 hrs/week
“I was drowning in tire-kickers before PxlPeak. Now almost every lead is someone who actually wants quality work and has the budget for it. We do fewer estimates but close more of them at higher values. My whole team's stress level dropped.”
Tom Richardson
Owner, Cornerstone Home Renovations
