Horizon Realty Partners | real-estate

Real Estate Brokerage Captures 847 Leads with AI Chatbot

Austin, TXReal estate brokerage (28 agents)6 weeks engagement

AI AgentsWeb DesignLead GenerationGoogle Ads

Challenge

Horizon Realty Partners was losing leads around the clock. Their website received over 2,000 monthly visitors, but only 3% ever submitted a contact form—and most of those came in after hours when no one was available to respond. By the time agents followed up the next morning, prospects had already contacted competitors. The brokers estimated they were losing $180,000+ in potential commissions annually from slow response times alone. Their existing "contact us" form felt impersonal, and serious buyers expected immediate answers to questions like "Is this home still available?" or "Can I schedule a showing tomorrow?" The team tried hiring a virtual assistant service, but costs exceeded $4,500/month and the quality was inconsistent.

Solution

We deployed a custom-trained AI chatbot that transformed their lead capture: AI Chatbot Development: Built an intelligent chatbot trained on their entire listing database, neighborhood guides, agent bios, and 500+ common buyer/seller questions. The AI could answer property-specific questions, pre-qualify leads, and schedule showing appointments automatically. 24/7 Instant Engagement: The chatbot engaged visitors within 3 seconds of landing on any page, offering personalized assistance based on browsing behavior. Visitors viewing luxury listings received different messaging than first-time homebuyers. Smart Lead Qualification: Implemented a conversational qualification flow that naturally gathered budget, timeline, financing status, and neighborhood preferences before routing to the appropriate agent. CRM Integration: Connected the AI to their Follow Up Boss CRM with automatic lead assignment based on specialization, availability, and territory. Continuous Learning: Set up feedback loops where agents could flag inaccurate responses, automatically improving the AI's accuracy over time.

Results

+1,266%

Monthly Leads Captured

62 → 847

+3,800%

After-Hours Lead Capture

8/month → 312/month

-99.98%

Average Response Time

4.2 hours → 3 seconds

+311%

Showing Appointments Booked

45/month → 185/month

-86%

Cost Per Lead

$85 → $12

“The AI chatbot paid for itself in the first week. We had three deals close last month that came from late-night website visitors who would have been gone by morning. My agents used to fight over who had to monitor the website on weekends—now the AI handles everything and just sends them qualified appointments.”

Marcus Chen

Broker/Owner, Horizon Realty Partners

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