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Bella Cucina Italian Restaurant | restaurants

How Bella Cucina Increased Reservations by 312%

Austin, TXLocal restaurant (2 locations)Jan 15, 2024 - Jul 15, 2024 engagement
Web DesignGoogle AdsLocal SEOReputation Management

Challenge

Bella Cucina was struggling to compete with new restaurants opening in their area. Despite having excellent food and loyal regulars, they weren't attracting new customers. Their website was outdated, they had no Google Ads presence, and their Google Business Profile was incomplete. Monthly reservations had dropped 40% over two years.

Solution

We implemented a comprehensive digital marketing strategy focused on local visibility and direct bookings: Website Redesign: Built a modern, mobile-first website with online reservation integration, high-quality food photography, and SEO-optimized content for "Italian restaurant Austin" keywords. Google Business Profile Optimization: Complete profile optimization with professional photos, menu upload, regular posts, and a review generation strategy. Google Ads Campaigns: Launched targeted campaigns for high-intent keywords like "Italian restaurant near me" and "best Italian food Austin" with location targeting. Local SEO: Built citations across 50+ local directories, created location pages for both restaurant locations, and earned backlinks from local food blogs. Reputation Management: Implemented automated review requests and a response strategy that improved their rating from 3.8 to 4.9 stars.

Results

+312%

Monthly Reservations

85350

+608%

Google Business Views

1,200/mo8,500/mo

+1.1 stars

Google Rating

3.8 stars4.9 stars

+700%

Website Traffic

400/mo3,200/mo

First-time tracking

Cost Per Reservation

N/A$8.50

How Bella Cucina Increased Reservations by 312% Performance Data Screenshot

Verified performance data for Bella Cucina Italian Restaurant

PxlPeak transformed our business. We went from worrying about slow nights to having a waitlist on weekends. The new website looks incredible, and we're finally getting found when people search for Italian food in Austin. Best investment we've ever made.

Marco Bellini

Owner, Bella Cucina

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