Bella Cucina Italian Restaurant | restaurants
How Bella Cucina Increased Reservations by 312%
Austin, TXLocal restaurant (2 locations)Jan 15, 2024 - Jul 15, 2024 engagement
Web DesignGoogle AdsLocal SEOReputation Management
Challenge
Bella Cucina was struggling to compete with new restaurants opening in their area. Despite having excellent food and loyal regulars, they weren't attracting new customers. Their website was outdated, they had no Google Ads presence, and their Google Business Profile was incomplete. Monthly reservations had dropped 40% over two years.
Solution
We implemented a comprehensive digital marketing strategy focused on local visibility and direct bookings:
Website Redesign: Built a modern, mobile-first website with online reservation integration, high-quality food photography, and SEO-optimized content for "Italian restaurant Austin" keywords.
Google Business Profile Optimization: Complete profile optimization with professional photos, menu upload, regular posts, and a review generation strategy.
Google Ads Campaigns: Launched targeted campaigns for high-intent keywords like "Italian restaurant near me" and "best Italian food Austin" with location targeting.
Local SEO: Built citations across 50+ local directories, created location pages for both restaurant locations, and earned backlinks from local food blogs.
Reputation Management: Implemented automated review requests and a response strategy that improved their rating from 3.8 to 4.9 stars.
Results
+312%
Monthly Reservations
85 → 350
+608%
Google Business Views
1,200/mo → 8,500/mo
+1.1 stars
Google Rating
3.8 stars → 4.9 stars
+700%
Website Traffic
400/mo → 3,200/mo
First-time tracking
Cost Per Reservation
N/A → $8.50
Verified performance data for Bella Cucina Italian Restaurant
“PxlPeak transformed our business. We went from worrying about slow nights to having a waitlist on weekends. The new website looks incredible, and we're finally getting found when people search for Italian food in Austin. Best investment we've ever made.”
Marco Bellini
Owner, Bella Cucina
