Radiant Aesthetic Studio | healthcare
Med Spa Achieves 4.2x ROAS with Premium Positioning
Brooklyn, NYBoutique med spa (2 locations)6 months engagement
Web DesignGoogle AdsSEO & ContentLead Generation
Challenge
Radiant Aesthetic Studio offered high-end aesthetic treatments but their digital presence didn't reflect their premium positioning. Their website looked dated, they competed on price with discount med spas, and their marketing attracted bargain-hunters rather than ideal high-value clients. Average transaction value was declining while customer acquisition costs rose.
Solution
We repositioned them as the premium choice:
Luxury Website Redesign: Built a sophisticated website with elegant design, professional before/after galleries, provider credentials, and treatment education that justified premium pricing.
Brand Positioning: Shifted messaging from price-based to value-based, emphasizing expertise, safety, and results over discounts.
Targeted Google Ads: Created campaigns targeting affluent zip codes with messaging focused on quality and results. Reduced broad terms and added negative keywords to filter bargain seekers.
Content Strategy: Developed treatment guides and blog content establishing expertise in advanced procedures.
Membership Program: Launched a VIP membership that increased patient lifetime value and created recurring revenue.
Results
+89%
Average Transaction Value
$380 → $720
+133%
Google Ads ROAS
1.8x → 4.2x
+147%
Monthly Revenue
$85,000 → $210,000
New program
Membership Signups
0 → 145 members
+183%
Patient Lifetime Value
$1,200 → $3,400
“PxlPeak helped us stop competing on price and start attracting clients who value what we actually offer. Our consultations now convert at almost double the rate because people come in already understanding why we're worth it. The membership program alone changed our business model.”
Dr. Lisa Park
Medical Director, Radiant Aesthetic Studio
