Pristine Commercial Services | cleaning
Commercial Cleaning Company Lands 34 Monthly Contract Leads
Dallas, TXCommercial cleaning company (65 employees)5 months engagement
Lead GenerationWeb DesignGoogle AdsSEO & Content
Challenge
Pristine Commercial Services had built a solid reputation through referrals and cold calling, but growth had plateaued. Their sales team spent 80% of their time prospecting and only 20% closing deals. The few leads they got from their basic website were mostly residential requests—not the $3,000-10,000/month commercial contracts they specialized in. Competitors with professional marketing were winning bids Pristine never even heard about.
Solution
We built a B2B lead generation machine for commercial cleaning:
Website Repositioning: Completely redesigned the website to speak to facility managers, property managers, and business owners. Added industry-specific pages (medical office cleaning, warehouse cleaning, office building maintenance) with relevant compliance and certification information.
Google Ads for B2B: Created campaigns targeting commercial-intent keywords ("commercial cleaning services Dallas," "office cleaning company," "janitorial services for business") with messaging focused on reliability, compliance, and scalability.
LinkedIn Strategy: Built a targeted LinkedIn presence reaching facility managers and property management companies. Created thought leadership content about cleaning standards and compliance.
Case Study Development: Documented major client wins with specific results (reduced sick days, improved tenant satisfaction, compliance achievements) to prove ROI.
Proposal Automation: Implemented a quote request system that gathered detailed facility information, allowing Pristine to send professional proposals within 2 hours.
Referral Program: Created a formalized referral program for property managers, offering incentives for introductions to other properties.
Results
+467%
Monthly Commercial Leads
6 → 34
+86%
Average Contract Value
$2,800/month → $5,200/month
-69%
Sales Team Prospecting Time
80% → 25%
+105%
Proposal Win Rate
22% → 45%
+133%
Annual Contract Revenue
$1.8M → $4.2M
“Our sales team used to spend all week cold calling property managers who didn't want to talk to us. Now qualified leads come to us—facility managers who've read our case studies and already trust our expertise. We closed a 200,000 sq ft warehouse contract last month from a Google search. That's $8,400/month we never would have found cold calling.”
Patricia Hernandez
CEO, Pristine Commercial Services
