Bright Smile Family Dentistry | dental

Dental Practice Acquires 127 New Patients Monthly at $34 Each

Scottsdale, AZMulti-dentist practice (3 dentists)5 months engagement

Google AdsLocal SEOWeb DesignReputation Management

Challenge

Bright Smile Family Dentistry was stuck in a competitive Scottsdale market where every corner had a dental practice. They'd tried direct mail, local magazines, and even radio ads—spending $8,000/month with no way to track results. New patient flow was unpredictable, and they suspected most marketing dollars were wasted. Their previous attempt at Google Ads with an in-house marketing person resulted in $200+ cost per new patient, making paid advertising seem unviable. Meanwhile, corporate dental chains with massive budgets dominated local search results.

Solution

We built a precision dental marketing system focused on high-value patients: Strategic Campaign Structure: Created separate campaigns for high-value services (implants, Invisalign, cosmetic dentistry) versus general dentistry, with distinct bidding strategies based on patient lifetime value. Insurance-Based Targeting: Developed landing pages and ad copy specifically mentioning accepted insurance plans—a major decision factor for dental patients that competitors ignored. Emergency Dental Campaigns: Launched 24/7 campaigns for dental emergencies (toothaches, broken teeth) with call-only ads and after-hours messaging. New Patient Specials: Created compelling new patient offers ($99 exam, cleaning, and X-rays) with urgency elements and easy online scheduling. Review Acceleration: Implemented post-appointment review requests that grew their Google rating from 4.2 to 4.9 stars in 4 months. Retargeting Strategy: Built display retargeting campaigns for website visitors who didn't book, keeping Bright Smile top-of-mind.

Results

+263%

New Patients Per Month

35 → 127

-83%

Cost Per New Patient

$200+ → $34

+450%

High-Value Cases (Implants/Invisalign)

4/month → 22/month

+200%

Google Reviews

89 (4.2 stars) → 267 (4.9 stars)

+127%

Monthly Production

$185,000 → $420,000

“We wasted so much money on marketing we couldn't measure. PxlPeak showed us exactly which ads bring patients and which services they want. The implant campaigns alone brought in $180,000 in case acceptance last quarter. Now we're planning our fourth operatory because we can't keep up with demand.”

Dr. Sarah Chen

Owner, Bright Smile Family Dentistry

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