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NordicGear Outdoor Equipment | e-commerce

E-Commerce Brand Automates 78% of Customer Service with AI

Seattle, WAOnline retailer (12 employees)8 weeks engagement
AI AgentsLead GenerationWeb Design

Challenge

NordicGear was drowning in customer service tickets. Their 4-person support team was handling 2,400+ inquiries monthly about shipping, returns, sizing, and product recommendations. Average response time had ballooned to 18 hours, CSAT scores dropped to 72%, and negative reviews mentioning "slow support" were hurting their brand. Hiring more support staff wasn't financially viable—each new rep cost $45,000+ annually. They tried basic chatbots from Zendesk and Intercom, but customers hated the scripted responses and kept requesting human agents anyway.

Solution

We built an AI-powered customer experience system that actually solved problems: Intelligent AI Agent: Developed a custom AI trained on their product catalog (1,200+ SKUs), sizing charts, return policies, shipping carriers, and three years of support ticket history. The AI understood context like "My jacket from last week's order is too small" without requiring order numbers. Order Integration: Connected directly to Shopify and ShipStation, enabling the AI to provide real-time order status, initiate returns, and modify shipping addresses without human intervention. Product Recommendation Engine: The AI could recommend gear based on activity type, weather conditions, and customer preferences—increasing cross-sell opportunities. Seamless Escalation: When issues genuinely required human attention, the AI provided a complete context summary to the agent, eliminating the frustrating "please explain your issue again" experience. Proactive Outreach: Implemented AI-driven abandoned cart recovery conversations and post-purchase check-ins that felt genuinely helpful.

Results

Full automation

Tickets Handled by AI

0%78%

-99.98%

Average Response Time

18 hours12 seconds

+31%

Customer Satisfaction (CSAT)

72%94%

-86%

Support Cost Per Ticket

$8.50$1.20

New revenue stream

Revenue from AI Recommendations

$0$42,000/month

I was skeptical AI could handle our technical product questions, but PxlPeak trained it on everything—even obscure questions about gear compatibility. Customers actually compliment our 'support team' not knowing they're talking to AI. We reallocated two support reps to growth roles without losing any service quality.

Erik Lindström

CEO, NordicGear Outdoor Equipment

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