NordicGear Outdoor Equipment | e-commerce
E-Commerce Brand Automates 78% of Customer Service with AI
Challenge
NordicGear was drowning in customer service tickets. Their 4-person support team was handling 2,400+ inquiries monthly about shipping, returns, sizing, and product recommendations. Average response time had ballooned to 18 hours, CSAT scores dropped to 72%, and negative reviews mentioning "slow support" were hurting their brand. Hiring more support staff wasn't financially viable—each new rep cost $45,000+ annually. They tried basic chatbots from Zendesk and Intercom, but customers hated the scripted responses and kept requesting human agents anyway.
Solution
Results
Full automation
Tickets Handled by AI
0% → 78%
-99.98%
Average Response Time
18 hours → 12 seconds
+31%
Customer Satisfaction (CSAT)
72% → 94%
-86%
Support Cost Per Ticket
$8.50 → $1.20
New revenue stream
Revenue from AI Recommendations
$0 → $42,000/month
“I was skeptical AI could handle our technical product questions, but PxlPeak trained it on everything—even obscure questions about gear compatibility. Customers actually compliment our 'support team' not knowing they're talking to AI. We reallocated two support reps to growth roles without losing any service quality.”
Erik Lindström
CEO, NordicGear Outdoor Equipment
