Rapid Response Garage Doors | garage-door

Garage Door Company Captures 78% of Emergency Search Market

Las Vegas, NVGarage door repair and installation company (6 technicians)4 months engagement

Google AdsLocal SEOWeb DesignLead Generation

Challenge

Rapid Response Garage Doors knew that garage door emergencies were the highest-margin calls—homeowners stuck with a car trapped inside will pay premium rates for fast service. But they were losing these searches to competitors with better Google presence and to lead aggregators charging $75+ per lead. Their ads ran 9-5 when most emergencies happened evenings and weekends. They had no strategy to capture the "garage door won't open" panic searches that represented their best opportunities.

Solution

We built an emergency-first marketing strategy: 24/7 Emergency Focus: Restructured entire marketing around emergency response. Created dedicated landing pages for "garage door stuck," "broken spring," "off-track door," and "opener not working" with prominent click-to-call and guaranteed response times. After-Hours Dominance: Shifted ad budget heavily toward evenings, nights, and weekends when competitors reduced spending but emergencies continued. Google Local Services Ads: Achieved Google Guaranteed status and optimized for emergency categories, which became their most cost-effective lead source. Mobile-First Experience: Ensured the entire website was optimized for panicked homeowners on phones, with one-tap calling and minimal friction. Response Time Tracking: Implemented call tracking with response time monitoring, using "average 18-minute response" as a key differentiator. Weather-Triggered Campaigns: Increased bids during extreme Las Vegas heat when garage door failures spike from temperature stress.

Results

+429%

Emergency Calls/Month

35 → 185

+800%

After-Hours Leads

8/month → 72/month

+52%

Average Ticket Value

$320 → $485

-71%

Cost Per Emergency Lead

$95 → $28

+244%

Monthly Revenue

$48,000 → $165,000

“Emergency calls are our money-makers—people need help NOW and will pay for fast service. But we were missing most of them because our ads stopped at 5 PM. PxlPeak flipped our strategy to dominate when emergencies actually happen. Friday night at 11 PM, someone's garage door breaks—we get that call now, not our competitor.”

Tony Vasquez

Owner, Rapid Response Garage Doors

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