Summit Orthopedic Specialists | healthcare

Orthopedic Practice Achieves 890% Organic Traffic Growth

Denver, COOrthopedic surgery practice (7 physicians)12 months engagement

SEO & ContentWeb DesignLocal SEOReputation Management

Challenge

Summit Orthopedic Specialists had exceptional surgeons but relied almost entirely on physician referrals. When referral patterns shifted during the pandemic, new patient volume dropped 35%. They had no organic search presence—their website was a digital brochure with no educational content. Patients were researching conditions online before asking for referrals, but Summit wasn't part of that conversation. Competitors with strong content strategies were capturing patients earlier in their healthcare journey.

Solution

We developed a healthcare content strategy focused on patient education and local search dominance: Condition-Based Content Architecture: Created comprehensive landing pages for every condition treated (ACL tears, rotator cuff injuries, joint replacement, sports medicine) with patient-friendly explanations, treatment options, and recovery expectations. Surgeon Authority Building: Developed individual physician pages showcasing credentials, publications, and specializations. Created video content of each surgeon explaining common procedures. Local SEO Domination: Optimized for "orthopedic surgeon Denver," "knee replacement Colorado," and 50+ procedure-specific local keywords. Built citations across healthcare directories and earned links from local health organizations. Patient Journey Content: Published 60+ educational articles addressing questions patients ask before, during, and after treatment. Topics ranged from "When to see an orthopedic surgeon" to "ACL recovery timeline." Review Generation System: Implemented HIPAA-compliant post-visit surveys that encouraged satisfied patients to share their experiences on Google. FAQ Schema & Featured Snippets: Structured content to capture featured snippets for common orthopedic questions, establishing Summit as the trusted source.

Results

+890%

Monthly Organic Traffic

1,200 → 11,880

+1,713%

Organic New Patient Inquiries

8/month → 145/month

Authority established

Featured Snippets Captured

0 → 32

+266%

Google Reviews

67 (4.3 stars) → 245 (4.9 stars)

New channel

Patient Acquisition Cost (Organic)

N/A → $45

“We're surgeons—we fix bones, not write articles. But PxlPeak showed us that patients research online for months before choosing a surgeon. Now when someone in Denver searches for knee replacement, they find our content, read about our outcomes, and call us directly. Our referral dependency dropped from 95% to 60%.”

Dr. Michael Thornton

Managing Partner, Summit Orthopedic Specialists

Get Started

Make AI Your Edge.

Book a free AI assessment. We'll show you exactly which tools will save time, cut costs, and grow revenue — in weeks, not months.

Get Free AI Assessment

Free 30-minute call. No commitment required.