Home Care Agency Builds Census from 45 to 128 Clients

We created an empathy-driven digital marketing approach: Family-Focused Website: Redesigned the website to speak to adult children making care decisions for parents. Created content addressing their fears, questions, and emotional journey—not just service descriptions. Care Needs Assessment Tool: Built an interactive assessment that helped families understand what level of care their loved one might need, capturing leads while providing genuine value. Local SEO for Senior Care: Optimized for "home care Columbus," "elderly care services," "in-home caregivers" and neighborhood-specific terms across Franklin County. Content Marketing: Published guides on topics families search for: "signs mom needs help at home," "how to talk to dad about caregivers," "Medicare home care coverage." This content attracted families earlier in their decision process. Google Ads Strategy: Created campaigns targeting high-intent searches with messaging that acknowledged the emotional difficulty of the search. Referral Rebuilding: Developed digital resources for hospital discharge planners and social workers, making Comfort Keepers easy to recommend.