TechShield IT Solutions | technology

Managed IT Provider Builds $156K Monthly Recurring Revenue Pipeline

Minneapolis, MNManaged service provider (18 employees)7 months engagement

Lead GenerationSEO & ContentGoogle AdsWeb Design

Challenge

TechShield IT Solutions provided excellent managed IT services but struggled to grow beyond their referral network. Their business development efforts were inconsistent—the owner would network when time allowed, but there was no predictable pipeline. The MSP market was crowded with competitors making identical promises about "proactive support" and "flat-rate pricing." TechShield needed differentiation and a systematic approach to reaching businesses with 20-200 employees who needed outsourced IT.

Solution

We created a B2B lead generation system tailored to MSP sales cycles: Positioning Overhaul: Repositioned TechShield around cybersecurity and compliance rather than generic IT support. Created messaging for specific industries (healthcare HIPAA, legal data protection, manufacturing OT security). Lead Magnet Development: Built high-value downloadable resources—IT security assessments, compliance checklists, and technology budgeting templates—that attracted decision-makers. LinkedIn Outreach System: Implemented systematic LinkedIn outreach targeting IT decision-makers, office managers, and business owners at companies in their sweet spot. Google Ads for IT Services: Launched campaigns targeting problem-aware searches ("IT support Minneapolis," "managed IT services," "computer network support for business"). Webinar Series: Created monthly cybersecurity awareness webinars that generated leads while positioning TechShield as security experts. Partnership Marketing: Developed co-marketing relationships with complementary vendors (VoIP providers, software consultants) for mutual lead sharing.

Results

+600%

Monthly Qualified Leads

4 → 28

+1,200%

Pipeline MRR Value

$12,000 → $156,000

+529%

New MRR Closed Monthly

$3,500 → $22,000

+118%

Average Contract Value

$2,200/month → $4,800/month

-38%

Sales Cycle Length

4.5 months → 2.8 months

“MSP sales is relationship-based, and we thought marketing couldn't replace that. But PxlPeak's approach brings us leads who've already consumed our content and trust our expertise. They come to sales calls educated about our approach. We're now adding $20K+ MRR monthly instead of hoping for referrals. That's predictable growth.”

Kevin O'Brien

CEO, TechShield IT Solutions

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