Garden State Landscapes | contractors
Landscaping Company Achieves Year-Round Lead Flow
Jersey City, NJLandscaping company (22 employees)7 months engagement
Web DesignGoogle AdsLocal SEOLead Generation
Challenge
Garden State Landscapes experienced extreme seasonality—overwhelmed with leads in spring and summer, then struggling through fall and winter. They had no consistent marketing strategy, relying on yard signs and sporadic direct mail. Cash flow issues during slow months threatened the business and made it hard to retain skilled crew members year-round.
Solution
We built a year-round marketing system:
Website Overhaul: Created a stunning portfolio website with before/after galleries organized by project type, service area pages for Jersey City, Hoboken, and surrounding areas, and seasonal service sections.
Google Ads Strategy: Developed seasonal campaign calendars—spring/summer for new installations, fall for cleanups and winterization, winter for planning and snow removal.
Local SEO: Dominated "landscaper near me" searches across North Jersey with location-specific content and aggressive citation building.
Off-Season Marketing: Created winter planning campaigns targeting homeowners thinking about spring projects, capturing leads months early.
Email Marketing: Built a nurture sequence that kept past customers engaged year-round with seasonal tips and early-booking incentives.
Results
+189%
Annual Leads
180 → 520
+608%
Winter Leads (Dec-Feb)
12 → 85
+81%
Average Project Value
$3,200 → $5,800
-53%
Revenue Seasonality Gap
75% → 35%
+138%
Year-Round Crew Retention
40% → 95%
“The biggest change isn't just the lead volume—it's that we finally have consistent work year-round. My guys aren't looking for winter jobs anymore because we've got them covered. PxlPeak understood our business and built marketing that actually fits how landscaping works.”
Antonio Morales
Owner, Garden State Landscapes
