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Castellano & Associates | legal

Personal Injury Firm's AI Intake Specialist Qualifies 340 Cases Monthly

Miami, FLPersonal injury law firm (6 attorneys)5 weeks engagement
AI AgentsLead GenerationGoogle Ads

Challenge

Castellano & Associates was spending $28,000/month on Google Ads generating hundreds of leads, but their intake process was a bottleneck. Their two intake specialists could only handle calls during business hours, missing 40% of inquiries. Of the leads they did reach, many weren't viable cases—wrong jurisdiction, statute of limitations expired, or injuries that didn't meet their case criteria. The attorneys were frustrated watching expensive leads go cold while competitors with 24/7 intake captured the same prospects.

Solution

We deployed an AI intake specialist designed specifically for personal injury law: Legal-Trained AI: Built an AI system trained on personal injury case criteria, Florida statutes of limitations, jurisdiction requirements, and the firm's specific case acceptance guidelines. The AI conducted thorough initial consultations gathering accident details, injury severity, medical treatment status, and insurance information. 24/7 Availability: The AI answered website chats and responded to form submissions instantly, regardless of time. It could handle initial Spanish and English inquiries, matching Miami's demographics. Intelligent Qualification: Rather than simple yes/no questions, the AI conducted conversational interviews that uncovered case strength indicators attorneys actually care about—liability clarity, injury documentation, defendant insurance coverage. Warm Transfer Protocol: When a high-value case was identified (severe injuries, clear liability, commercial defendant), the AI would offer immediate attorney consultation and warm-transfer during business hours. Case File Preparation: For every qualified lead, the AI compiled a structured intake summary that attorneys could review in 60 seconds instead of 15 minutes.

Results

+300%

Monthly Qualified Cases

85340

+1,108%

After-Hours Case Capture

12/month145/month

No bottleneck

Intake Staff Efficiency

18 cases/day capacityUnlimited

-77%

Cost Per Qualified Case

$420$95

-99.9%

Time to First Response

2.5 hours avg8 seconds

The AI doesn't just capture leads—it actually qualifies them better than our human intake staff did. It asks the right follow-up questions and doesn't forget to gather medical provider information. Last month we signed a $2.3M trucking accident case that came in at 2 AM. That case alone paid for five years of the AI service.

Roberto Castellano

Founding Partner, Castellano & Associates

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