Luxe Beauty Co. | e-commerce
Beauty E-Commerce Brand Scales to $2.4M Annual Revenue
Los Angeles, CAOnline retailer (5 employees)Feb 10, 2024 - Oct 10, 2024 engagement
Web DesignGoogle AdsLead GenerationSEO & Content
Challenge
Luxe Beauty had a quality product line and strong Instagram following, but couldn't convert social engagement into sales. Their Shopify store had a 0.8% conversion rate (well below the 2.5% industry average). Cart abandonment was at 82%, and they had no email marketing or retargeting strategy. Customer acquisition cost was $75, making profitability impossible.
Solution
We focused on conversion optimization and customer journey:
Store Redesign: Rebuilt their Shopify store with a premium design, improved product pages, trust signals, and streamlined checkout. Added product videos and detailed ingredient information.
Conversion Rate Optimization: Implemented A/B testing across product pages, checkout flow, and pricing display. Added size guides, free shipping thresholds, and urgency elements.
Email Marketing Setup: Built automated flows for welcome series, abandoned cart recovery, post-purchase, and win-back campaigns.
Paid Advertising: Restructured Facebook/Instagram ads with proper audience segmentation, creative testing, and retargeting funnels. Added Google Shopping campaigns.
Customer Retention: Implemented a loyalty program and subscription options for repeat products.
Results
+532%
Annual Revenue
$380,000 → $2,400,000
+375%
Conversion Rate
0.8% → 3.8%
-63%
Customer Acquisition Cost
$75 → $28
New channel
Email Revenue
$0 → $45,000/mo
+217%
Repeat Purchase Rate
12% → 38%
Verified performance data for Luxe Beauty Co.
“Working with PxlPeak changed everything for our business. They didn't just help us sell more—they helped us build a real brand with loyal customers. The email marketing alone pays for their entire retainer every month.”
Jessica Chen
Founder, Luxe Beauty Co.
