Comfort Zone Heating & Cooling | contractors
Memphis HVAC Company Triples Lead Volume with Digital Strategy
Memphis, TNRegional HVAC company (18 employees)5 months engagement
Web DesignGoogle AdsLocal SEOLead Generation
Challenge
Comfort Zone had been serving the Memphis metro area for 15 years, relying almost exclusively on referrals and Yellow Pages advertising. As their traditional marketing became less effective, they saw a 30% decline in new customer calls over two years. Their website was a basic template with no tracking, and they had never run digital advertising. Younger competitors were capturing the online market they were missing entirely.
Solution
We implemented a comprehensive digital transformation strategy:
Website Redesign: Built a modern, mobile-first website with emergency service prominence, seasonal specials display, online scheduling, and location pages for Memphis, Southaven, Olive Branch, and Germantown.
Google Ads Campaigns: Created separate campaigns for emergency AC repair, seasonal maintenance, and new system installation. Implemented call tracking and seasonal bid adjustments.
Local SEO Strategy: Optimized Google Business Profile with professional photos, regular posts, and Q&A management. Built citations across 60+ directories.
Review Generation: Implemented post-service review requests via SMS, building from 23 reviews to 180+ with a 4.9 rating.
Lead Management: Set up CRM with automated follow-up sequences and missed call text-back to capture after-hours emergencies.
Results
+269%
Monthly Leads
32 → 118
Top position
Google Maps Ranking
Page 2 → #1 for 15 keywords
First-time tracking
Cost Per Lead
N/A → $42
+133%
Annual Revenue
$1.2M → $2.8M
+713%
Google Reviews
23 (4.1 stars) → 187 (4.9 stars)
“I resisted digital marketing for years because I thought our reputation would carry us. PxlPeak showed me what we were missing—and now our phone rings constantly. The best part is we can track exactly where every call comes from. Should have done this ten years ago.”
Robert Williams
Owner, Comfort Zone Heating & Cooling
