Mindful Pathways Counseling | mental-health
Therapy Practice Fills 12 Clinician Caseloads via Digital Marketing
Challenge
Mindful Pathways Counseling had grown to 12 therapists but struggled to keep caseloads full. Therapists had capacity for 25-30 clients each but averaged only 18. The practice relied on Psychology Today listings and word-of-mouth—channels that produced sporadic, unpredictable inquiries. The post-pandemic therapy boom had created competition from telehealth platforms and new practices. Mindful Pathways needed consistent lead flow to maintain therapist income and justify their beautiful office space.
Solution
Results
+314%
Monthly Client Inquiries
35 → 145
+50%
Average Therapist Caseload
18 clients → 27 clients
+62%
Inquiry-to-Intake Conversion
42% → 68%
+87%
Monthly Practice Revenue
$95,000 → $178,000
-63%
Cost Per New Client
$120 → $45
“Marketing therapy felt uncomfortable—we're healers, not salespeople. PxlPeak understood that and created marketing that helps people find help, not pressures them. The therapist matching quiz alone transformed our intake. Clients arrive already feeling connected to their therapist. Every clinician now has a full caseload, and we're hiring two more.”
Dr. Michelle Torres, LMFT
Clinical Director, Mindful Pathways Counseling
