Swift Relocations | moving

Moving Company Captures #1 Rankings Across 12 Cities

Atlanta, GARegional moving company (45 employees)8 months engagement

Local SEOWeb DesignReputation ManagementSEO & Content

Challenge

Swift Relocations served the greater Atlanta metro area but was invisible online. National moving brokers dominated search results, often selling leads to multiple companies and creating terrible customer experiences. Swift had 20 years of experience and hundreds of satisfied customers, but no way to reach people searching online. Their website was a single page with no location targeting, and they were paying lead aggregators $80-120 per lead—leads that were simultaneously sold to three other movers.

Solution

We built a local SEO empire across their service area: Multi-Location Strategy: Created dedicated landing pages for 12 cities and neighborhoods in metro Atlanta (Buckhead, Marietta, Alpharetta, Decatur, etc.), each with unique content, local testimonials, and neighborhood-specific information. Google Business Profile Optimization: Optimized their GBP with detailed service descriptions, regular posts, photos from actual moves, and a systematic review generation process. Content Authority: Published moving guides for each area (cost of living comparisons, neighborhood guides, moving checklists) that attracted organic links and established expertise. Citation Building: Created consistent NAP (name, address, phone) listings across 100+ directories, cleaning up inconsistencies that hurt local rankings. Review Velocity: Implemented post-move review requests that generated 15-20 new reviews monthly, quickly outpacing competitors. Schema Markup: Added comprehensive local business schema to every location page, improving visibility in rich results.

Results

Market dominance

Cities Ranking #1-3

0 → 12

+1,713%

Organic Leads/Month

8 → 145

-82%

Lead Aggregator Dependency

85% → 15%

-81%

Cost Per Lead

$95 → $18

+366%

Google Reviews

67 (4.1 stars) → 312 (4.9 stars)

“We were slaves to lead aggregators—paying $100 per lead that was also sent to our competitors. Now when someone in Alpharetta searches for movers, they find us first. These are exclusive leads from people who specifically want Swift Relocations. Our booking rate went from 20% to 65% because we're not competing against three other quotes.”

James Washington

Owner, Swift Relocations

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