CoreFit Studios | fitness

Fitness Franchise Centralizes Lead Gen for 24 Locations

Multiple statesBoutique fitness franchise (24 locations)6 months engagement

Lead GenerationWeb DesignGoogle AdsLocal SEO

Challenge

CoreFit Studios had grown to 24 franchise locations across 6 states, but lead generation was chaos. Each franchisee ran their own Facebook ads with inconsistent branding and messaging. Some locations thrived while others struggled with empty classes. There was no visibility into what was working, no lead attribution, and franchisee satisfaction was declining. Corporate marketing spent $85,000/month across all locations but couldn't prove ROI or allocate budget effectively.

Solution

We built a centralized lead generation system that balanced corporate control with local flexibility: Unified Campaign Management: Consolidated all paid advertising into a single managed account with location-specific campaign structures. Maintained brand consistency while allowing local promotions. Lead Routing System: Implemented a CRM (GoHighLevel) with automatic lead routing to the nearest location, including text and email follow-up sequences that started within 60 seconds of inquiry. Location Performance Dashboard: Created real-time dashboards showing lead volume, cost per lead, conversion rates, and member acquisition by location—giving corporate unprecedented visibility. Geo-Targeted Campaigns: Built location-specific landing pages and ad campaigns targeting 5-mile radiuses around each studio with dynamic content showing local class schedules and instructors. Franchisee Empowerment: Trained location managers on lead follow-up best practices and created accountability with weekly performance reports and friendly competition leaderboards. Budget Optimization: Developed dynamic budget allocation that shifted spend toward higher-performing locations and seasonal opportunities.

Results

+412%

Total Monthly Leads

420 → 2,150

-60%

Average Cost Per Lead

$45 → $18

+133%

Lead-to-Member Conversion

12% → 28%

-75%

Struggling Location Improvement

8 underperforming → 2 underperforming

+47%

Franchisee Satisfaction Score

6.2/10 → 9.1/10

“We had 24 locations doing 24 different things—it was impossible to know what worked. PxlPeak unified everything while still letting franchisees feel ownership. Now I see real-time leads flowing to every location, underperformers get help immediately, and our top studios have a playbook to follow. Franchisee complaints about marketing dropped to zero.”

Rachel Torres

VP of Marketing, CoreFit Studios

Get Started

Make AI Your Edge.

Book a free AI assessment. We'll show you exactly which tools will save time, cut costs, and grow revenue — in weeks, not months.

Get Free AI Assessment

Free 30-minute call. No commitment required.