Volt Electric Services | contractors
Electrician Expands into Commercial with Digital Strategy
Newark, NJElectrical contractor (15 employees)6 months engagement
Web DesignGoogle AdsSEO & ContentLead Generation
Challenge
Volt Electric had a solid residential business but wanted to expand into more profitable commercial work. Their brand and marketing were entirely residential-focused, and they had no visibility among commercial property managers and business owners. Attempts to cold-call commercial prospects yielded minimal results.
Solution
We repositioned them for commercial growth while maintaining residential:
Website Expansion: Added dedicated commercial services section with case studies of commercial projects, emphasizing capabilities for retail, office, and industrial electrical work.
Dual Campaign Strategy: Created separate Google Ads campaigns for residential emergency work and commercial project inquiries, with distinct messaging and landing pages.
LinkedIn Marketing: Built company presence on LinkedIn targeting property managers, general contractors, and business owners in the Newark area.
Commercial SEO: Created content targeting commercial electrical terms: "commercial electrician Newark," "retail electrical contractor," "office lighting installation."
Proposal System: Implemented a commercial lead qualification and proposal tracking system to improve close rates.
Results
+600%
Commercial Projects/Month
2 → 14
+394%
Average Project Value
$850 (residential) → $4,200 (commercial)
+1,200%
Commercial Revenue
$40,000/year → $520,000/year
+168%
Total Monthly Leads
28 → 75
+153%
Commercial Close Rate
15% → 38%
“We wanted commercial work for years but couldn't figure out how to get it. PxlPeak built us a separate brand presence for commercial and the leads started coming. Now commercial work is 40% of our revenue and growing. Game changer for our business.”
David Martinez
Owner, Volt Electric Services
