Guardian Pest Solutions | pest-control

Pest Control Company Becomes Market Leader with 890% Lead Growth

Tampa, FLRegional pest control company (22 technicians)8 months engagement

Local SEOGoogle AdsWeb DesignReputation Management

Challenge

Guardian Pest Solutions had served Tampa Bay for 12 years but was being outmarketed by national franchises like Terminix and Orkin. These giants dominated Google Ads with massive budgets and ranked everywhere in organic search. Guardian's owner-operator approach meant better service, but homeowners found the big names first. Their website was outdated, they had just 28 Google reviews, and they relied almost entirely on repeat customers and referrals. New customer acquisition had stalled at 40-50 per month—not enough to grow.

Solution

We built a comprehensive digital presence to compete with national brands: Local Authority Website: Created a modern website emphasizing local ownership, same-day service, and Florida-specific pest expertise. Built detailed pages for each pest type (termites, roaches, rodents, mosquitoes, bed bugs) with Florida-specific information. Google Ads Strategy: Rather than competing head-to-head on expensive generic terms, we targeted long-tail keywords ("fire ant treatment Tampa," "German cockroach exterminator") and emphasized local, same-day response. Google Local Services Ads: Got Guardian verified for LSA, which delivered the highest-quality leads at the lowest cost. Review Domination Campaign: Implemented automated post-service review requests, growing from 28 to 340+ reviews in 8 months. Seasonal Campaign Calendar: Built campaigns around Florida pest seasons—termite swarms in spring, mosquito season, snowbird arrivals bringing bed bugs. Service Area Expansion: Created location pages for surrounding cities (St. Petersburg, Clearwater, Brandon), capturing searches Guardian previously missed.

Results

+889%

Monthly New Customers

45 → 445

+1,139%

Google Reviews

28 (4.1 stars) → 347 (4.9 stars)

-70%

Cost Per New Customer

$125 → $38

+235%

Monthly Revenue

$85,000 → $285,000

+692%

Recurring Service Signups

12/month → 95/month

“We couldn't outspend Terminix, but PxlPeak helped us out-local them. When someone in Tampa searches for pest control now, they see our 340 five-star reviews and our same-day guarantee. The big companies can't match that. We've hired 8 new technicians this year just to keep up with demand.”

Rick Martinez

Owner, Guardian Pest Solutions

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