Align Wellness Center | healthcare
Chiropractic Practice Grows to 156 New Patients Monthly
Philadelphia, PAMulti-practitioner chiropractic clinic4 months engagement
Web DesignGoogle AdsLocal SEOLead Generation
Challenge
Align Wellness Center opened a second location in the Philadelphia suburbs but struggled to fill the schedule. Their website was outdated, they had no online booking capability, and patients couldn't find them when searching for chiropractors nearby. The new location was operating at just 35% capacity, threatening the expansion investment.
Solution
We developed a patient acquisition strategy for both locations:
Website Redesign: Created a modern, HIPAA-compliant website with online scheduling integration, condition-specific landing pages (back pain, neck pain, sciatica, headaches), and clear new patient pathways.
Google Ads Campaigns: Launched condition-based campaigns targeting "back pain relief," "chiropractor near me," and new patient specials. Created separate campaigns for each location.
Local SEO: Optimized both Google Business Profiles, created location-specific content, and built healthcare citations.
Content Marketing: Published educational blog content about common conditions and treatment approaches, establishing authority.
Patient Reactivation: Implemented email campaigns to bring back patients who hadn't visited in 6+ months.
Results
+247%
New Patients/Month
45 → 156
New channel
Online Bookings
0 → 78/month
+163%
Second Location Capacity
35% → 92%
-57%
Cost Per New Patient
$120 → $52
+833%
Organic Search Traffic
450/mo → 4,200/mo
“Our second location was bleeding money until PxlPeak stepped in. Now both locations are thriving, and we're actually considering a third expansion. The online booking system alone transformed how we run the practice—patients can book 24/7 without calling.”
Dr. Michael Chen
Founder, Align Wellness Center
