Peak Performance Physical Therapy | physical-therapy
Physical Therapy Practice Grows Direct Access Patients 340%
Challenge
Peak Performance Physical Therapy relied almost entirely on physician referrals, which were declining as health systems developed in-house PT departments. Oregon's direct access laws meant patients could see PTs without referrals, but most consumers didn't know this—they still thought they needed a doctor's prescription. Their website mentioned direct access in small print, but no one was searching for it. Peak Performance was invisible to the growing population of health-conscious consumers who would choose PT first if they knew they could.
Solution
Results
+340%
Direct Access Patients/Month
15 → 66
+149%
Total New Patients/Month
45 → 112
+600%
Website Organic Traffic
1,200/month → 8,400/month
-62%
Cost Per New Patient
$85 → $32
+35%
Patient Lifetime Value
$680 → $920
“We knew direct access was the future, but patients didn't know they could come straight to us. PxlPeak's educational content reached people searching for pain relief and showed them PT was an option—no doctor visit required. Direct access patients are now 60% of our new patients, and they're often more committed to their care.”
Dr. Ryan Anderson, DPT
Owner, Peak Performance Physical Therapy
