Lumina Aesthetic Surgery | plastic-surgery

Plastic Surgery Practice Attracts $3.2M in Procedure Revenue

Beverly Hills, CAPlastic surgery practice (2 surgeons)9 months engagement

Web DesignGoogle AdsSEO & ContentLead Generation

Challenge

Lumina Aesthetic Surgery competed in one of the most saturated plastic surgery markets in the world—Beverly Hills. Surrounded by celebrity surgeons and practices with massive marketing budgets, Lumina struggled to differentiate despite exceptional surgical outcomes. Their digital marketing attracted too many leads seeking discounts and financing for procedures they couldn't afford. Consultation time was wasted on unqualified prospects while ideal patients—successful professionals seeking natural results—chose better-marketed competitors.

Solution

We repositioned Lumina to attract premium patients who valued expertise over price: Premium Brand Development: Redesigned the website with sophisticated aesthetics, emphasis on surgeon credentials, and before/after galleries showcasing natural results rather than dramatic transformations. Procedure-Specific Landing Pages: Created in-depth pages for each procedure (rhinoplasty, facelift, breast augmentation, mommy makeover) with educational content, realistic expectations, and recovery information that attracted serious patients. Targeted Google Ads: Shifted from broad terms to procedure-specific, outcome-focused keywords. Added income and interest targeting to reach patients who could afford premium pricing. Video Content Strategy: Produced surgeon interview videos and patient testimonial videos that built trust before consultations. Consultation Optimization: Redesigned the inquiry process to pre-qualify patients on goals, timeline, and budget—ensuring surgeon time was spent with serious candidates. Retargeting with Purpose: Built sophisticated retargeting that followed interested prospects with procedure-specific content rather than generic ads.

Results

+178%

Annual Procedure Revenue

$1.8M → $5.0M

+46%

Average Procedure Value

$12,500 → $18,200

+86%

Consultation-to-Surgery Rate

28% → 52%

+167%

Qualified Consultations/Month

18 → 48

-63%

Cost Per Booked Surgery

$1,850 → $680

“We were drowning in consultations with people who couldn't afford us or wanted results we wouldn't deliver. PxlPeak helped us attract patients who value expertise and want natural results—our ideal clients. Consultations now convert at nearly double the rate because we're talking to the right people from the start.”

Dr. Katherine Moore

Founder, Lumina Aesthetic Surgery

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