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Crystal Clear Pool Care | pool-service

Pool Service Company Adds 285 Recurring Accounts in 6 Months

Scottsdale, AZPool maintenance company (8 technicians)6 months engagement
Lead GenerationGoogle AdsWeb DesignLocal SEO

Challenge

Crystal Clear Pool Care was stuck in a cycle of one-time repairs and cleanings—high effort, low recurring revenue. They wanted to build a base of weekly maintenance accounts but had no system to attract them. Most leads were emergency calls for green pools or broken equipment. Their website didn't differentiate weekly service from one-time work, and they had no presence when homeowners searched for "pool service near me." Meanwhile, competitor companies with inferior service had better online visibility.

Solution

We repositioned Crystal Clear as a premium weekly service provider: Website Restructure: Rebuilt the website to lead with weekly maintenance packages rather than one-time services. Created a pricing calculator and service comparison to help homeowners understand the value of recurring care. Subscription-First Messaging: All marketing emphasized "worry-free weekly service" over emergency repairs. Positioned maintenance as prevention rather than reaction. Google Ads for Recurring: Created campaigns specifically targeting "weekly pool service," "pool maintenance company," and "pool cleaning service" with messaging about consistency and reliability. Neighborhood Targeting: Identified high-value pool-dense neighborhoods in Scottsdale and Paradise Valley for concentrated marketing and route efficiency. Referral Program: Launched a referral program offering one free month for successful referrals, turning happy customers into salespeople. Seasonal Campaigns: Built campaigns for pool opening season (March) and "pool rescue" for homeowners returning from summer travel.

Results

+238%

Recurring Accounts

120405

+238%

Monthly Recurring Revenue

$24,000$81,000

-64%

Customer Acquisition Cost

$180$65

+21%

Account Retention Rate

78%94%

+33%

Average Account Value (Annual)

$2,400$3,200

We were running around doing $150 green pool cleanups while leaving money on the table. PxlPeak helped us attract customers who want ongoing service, not just emergencies. Our recurring revenue nearly quadrupled, and these customers stay forever. We finally have predictable income instead of hoping the phone rings.

Jason Miller

Owner, Crystal Clear Pool Care

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