Precision Roofing & Restoration | contractors
Roofing Contractor Goes from 5 to 47 Leads Per Month
Denver, CORegional contractor (12 employees)Mar 1, 2024 - Jun 30, 2024 engagement
Web DesignGoogle AdsLead GenerationLocal SEO
Challenge
Precision Roofing had built a solid reputation through word-of-mouth, but as they tried to scale, referrals weren't enough. They were spending $3,000/month on a poorly managed Google Ads account with minimal results. Their website was slow, not mobile-friendly, and had no conversion optimization. They needed a predictable lead generation system.
Solution
We completely rebuilt their digital marketing infrastructure:
Website Overhaul: Created a fast, mobile-first website with clear service pages, before/after galleries, trust signals (insurance, licensing, warranties), and multiple conversion points (click-to-call, forms, chat).
Google Ads Restructure: Audited and rebuilt their Google Ads account from scratch. Created separate campaigns for emergency repairs, roof replacement, and storm damage. Implemented conversion tracking and call tracking.
Google Local Services Ads: Got them verified and optimized for Google LSA, which became their top lead source.
Landing Page Optimization: Created service-specific landing pages with 40% conversion rate (vs. 3% industry average).
CRM Integration: Set up automated lead distribution and follow-up sequences so no lead went cold.
Results
+840%
Monthly Leads
5 → 47
-86%
Cost Per Lead
$600 → $85
+133%
Close Rate
15% → 35%
+311%
Monthly Revenue
$45,000 → $185,000
+608%
Google Ads ROAS
1.2x → 8.5x
Verified performance data for Precision Roofing & Restoration
“I was skeptical about digital marketing after wasting money with our previous agency. PxlPeak showed me exactly where my money was going and the results speak for themselves. We've had to hire 4 more crew members to keep up with demand.”
Mike Patterson
Owner, Precision Roofing
