Premier Property Partners | property-management

Property Management Company Adds 840 Doors via Digital Marketing

Orlando, FLProperty management company (managing 1,200 doors)10 months engagement

Lead GenerationWeb DesignGoogle AdsSEO & Content

Challenge

Premier Property Partners had grown steadily managing single-family rentals and small multifamily properties in Orlando. But growth had stalled—they relied on real estate agent referrals and word-of-mouth from existing landlords, which was unpredictable. Meanwhile, tech-enabled property management startups were aggressively marketing to landlords with promises of lower fees and better technology. Premier needed to compete without racing to the bottom on price.

Solution

We built a landlord acquisition strategy emphasizing experience and local expertise: Investor-Focused Website: Redesigned website speaking directly to landlords and real estate investors—not tenants. Created ROI calculators, market rent analysis tools, and content about Orlando investment property performance. Google Ads for Landlords: Launched campaigns targeting property owner searches ("property management Orlando," "rental management company," "landlord services Florida") with messaging about maximizing rental income. Content for Investors: Created guides on Orlando rental market trends, landlord legal requirements, tenant screening best practices, and investment property analysis—attracting landlords researching property management options. Owner Portal Showcase: Highlighted their technology capabilities (owner portals, mobile apps, transparent reporting) to counter tech-startup competitors. Local SEO Strategy: Dominated local searches across Orange, Seminole, and Osceola counties with location-specific landing pages. Referral Amplification: Created a formalized referral program with real estate agents and existing owners, providing marketing materials and tracking referral success.

Results

+467%

New Doors Under Management

15/month → 85/month

+70%

Total Portfolio Growth

1,200 doors → 2,040 doors

-71%

Cost Per Door Acquired

$180 → $52

+692%

Website Landlord Inquiries

12/month → 95/month

+70%

Management Fee Revenue

$108,000/month → $183,600/month

“We were invisible to landlords searching online—they found the national franchises and tech startups instead. PxlPeak helped us show why local expertise and real relationships matter more than flashy apps. We added 840 doors in 10 months. That's $75,000 in new monthly revenue from marketing we can directly track.”

Christopher Patel

CEO, Premier Property Partners

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