Studio Luxe Hair & Beauty | beauty
Hair Salon Transforms Instagram into Lead Machine
Reading, PAFull-service salon (6 stylists)4 months engagement
Web DesignLead GenerationReputation Management
Challenge
Studio Luxe had talented stylists and beautiful work, but their social media wasn't translating to bookings. They posted inconsistently, had low engagement, and couldn't figure out how to turn followers into clients. Meanwhile, newer salons with better Instagram presence were attracting younger clients.
Solution
We built a social-first marketing strategy:
Instagram Transformation: Created consistent posting schedule with professional-quality before/after content, behind-the-scenes stories, and stylist spotlights.
Content System: Trained stylists to capture their best work and implemented a simple approval workflow for posting.
Booking Integration: Set up "Book Now" links in bio and stories, making it frictionless to go from viewing work to booking an appointment.
Targeted Ads: Launched Instagram ads targeting women 25-55 within 15 miles, showcasing specific services like balayage, extensions, and special occasion styling.
Influencer Partnerships: Identified local micro-influencers for trade collaborations, exponentially expanding reach.
Results
+865%
Instagram Followers
850 → 8,200
+1,600%
Monthly Bookings from Social
5 → 85
+608%
Engagement Rate
1.2% → 8.5%
+358%
New Client Acquisition
12/month → 55/month
+71%
Average Ticket Value
$85 → $145
“Our Instagram was embarrassing before—now it's our biggest asset. Every day we have clients showing us exactly what they want based on our posts. PxlPeak taught us how to actually use social media as a business tool, not just a scrapbook.”
Michelle Torres
Owner, Studio Luxe Hair & Beauty
