B2B SaaS Startup Increases Demo Requests 420% with Website Redesign

We executed a complete website transformation focused on conversion: Strategic Messaging Overhaul: Rewrote every page starting with customer research. Interviewed 15 existing customers to understand their language, pain points, and decision criteria. Replaced jargon with outcome-focused messaging. Modern Design System: Created a sophisticated design language with purposeful animations, clear visual hierarchy, and trust signals. The new design positioned them alongside enterprise leaders, not scrappy startups. Conversion-Optimized Architecture: Restructured the site around buyer journeys. Created dedicated paths for different personas (data analysts, executives, IT leaders) with tailored messaging and proof points. Interactive Product Tour: Built an ungated interactive product demo that let visitors experience key features before committing to a sales call, qualifying themselves in the process. Speed Optimization: Rebuilt on Next.js with 98+ Lighthouse scores. The old WordPress site loaded in 4.2 seconds; the new site loads in 0.8 seconds. Social Proof Strategy: Implemented rotating customer logos, case study snippets, and a live customer count that updated in real-time.