SecureSpace Self Storage | self-storage
Self Storage Facility Reaches 97% Occupancy from 68%
Phoenix, AZMulti-location self storage (3 facilities, 1,400 units)6 months engagement
Web DesignGoogle AdsLocal SEOLead Generation
Challenge
SecureSpace Self Storage operated three facilities in the Phoenix metro area with a combined 1,400 units, but occupancy had fallen to 68%. New competitors had opened nearby with aggressive pricing and newer facilities. Their digital presence was minimal—a basic website with no online rentals and almost no Google visibility. Storage aggregator sites like SpareFoot were sending leads, but the quality was poor and the commission fees ate into already thin margins.
Solution
We built a direct-booking strategy to fill units and reduce aggregator dependency:
Facility-Specific Websites: Created dedicated landing pages for each facility location with unit availability, photos, virtual tours, and neighborhood-specific keywords.
Online Rental System: Implemented 24/7 online rental capability with real-time unit availability, eliminating the need for office-hours-only rentals.
Google Ads Optimization: Launched campaigns targeting high-intent searches ("storage units near me," "self storage [neighborhood]") with competitive pricing visible in ads.
Unit Size Targeting: Created campaigns for specific use cases—"moving storage," "business inventory storage," "RV and boat storage"—matching how people actually search.
Review Generation: Implemented post-move-in review requests, building a strong reputation that differentiated from competitors.
Retention Marketing: Built email sequences for existing tenants with moving tips, referral incentives, and upgrade offers to reduce churn.
Results
+43%
Overall Occupancy
68% → 97%
+178%
Monthly Move-Ins
45 → 125
+500%
Direct Website Rentals
12% → 72%
-77%
Aggregator Dependency
65% → 15%
+54%
Monthly Revenue
$142,000 → $218,000
“We were paying SpareFoot 25% commission on leads that often didn't convert. PxlPeak built us direct marketing that brings renters straight to our website where they can book instantly. Occupancy went from 68% to 97%, and we keep most of that revenue instead of paying aggregator fees. The ROI is incredible.”
Marcus Johnson
Operations Director, SecureSpace Self Storage
