SunPower Solutions | solar

Solar Installer Scales from 15 to 89 Qualified Leads Monthly

Phoenix, AZRegional solar installation company (25 employees)6 months engagement

Lead GenerationGoogle AdsWeb DesignSEO & Content

Challenge

SunPower Solutions had excellent installation teams but inconsistent lead flow. They relied heavily on door-to-door sales and home show appearances—expensive, labor-intensive channels with declining returns. Their digital presence was minimal, and they were losing ground to national solar companies with aggressive online marketing. The solar industry's reputation for pushy sales tactics made prospects skeptical, and SunPower's generic website didn't differentiate them from competitors making the same "save money" promises.

Solution

We developed a trust-first solar marketing strategy: Educational Content Hub: Created comprehensive guides on solar economics, tax credits, battery storage, and Arizona-specific incentives. Positioned SunPower as educators, not salespeople. Solar Calculator Tool: Built an interactive savings calculator that required minimal info to show potential savings, capturing leads while providing genuine value. Google Ads Optimization: Restructured campaigns around high-intent keywords ("solar installation Phoenix," "home solar cost") and added negative keywords to filter tire-kickers and DIY searchers. Review & Social Proof Strategy: Showcased real customer installations with video testimonials, before/after energy bills, and detailed case studies on the website. Lead Qualification Flow: Implemented a multi-step form that gathered roof details, energy usage, and timeline—filtering out renters and uncommitted prospects. Nurture Campaign: Built a 6-week email sequence educating leads on solar while building trust, matching the typical solar buying cycle.

Results

+493%

Monthly Qualified Leads

15 → 89

-70%

Cost Per Qualified Lead

$320 → $95

+175%

Lead-to-Sale Conversion

8% → 22%

+47%

Average System Size Sold

6.2 kW → 9.1 kW

+218%

Monthly Revenue

$280,000 → $890,000

“Door-knocking was killing us—expensive, exhausting, and people hate it. PxlPeak built us a system where homeowners come to us already educated about solar. Our sales team went from convincing skeptics to helping believers choose the right system. Close rates tripled because we're talking to the right people.”

Michael Reyes

CEO, SunPower Solutions

Get Started

Make AI Your Edge.

Book a free AI assessment. We'll show you exactly which tools will save time, cut costs, and grow revenue — in weeks, not months.

Get Free AI Assessment

Free 30-minute call. No commitment required.