Harper Family Law Associates | legal
Family Law Firm Doubles Case Intake with Digital Strategy
Trenton, NJFamily law firm (4 attorneys)6 months engagement
Web DesignSEO & ContentGoogle AdsLead Generation
Challenge
Harper Family Law was getting most cases from courthouse referrals and a small local ad buy. As competition for family law cases increased, their intake was declining. They had no online presence beyond a basic website, and potential clients couldn't find them when searching for divorce attorneys or custody lawyers.
Solution
We implemented a comprehensive family law marketing strategy:
Practice Area Focus: Created in-depth content for each practice area—divorce, child custody, alimony, property division—targeting specific emotional and informational search queries.
Local SEO Dominance: Optimized for "divorce lawyer Trenton," "custody attorney NJ," and similar high-intent local searches.
Google Ads Campaigns: Launched campaigns targeting people actively searching for family law help, with compassionate messaging and free consultation offers.
Client Journey Content: Developed resources like "What to Expect in a New Jersey Divorce" that captured leads earlier in the research process.
Intake Optimization: Implemented 24/7 chat and streamlined intake forms to capture inquiries when people were ready to reach out.
Results
+189%
Monthly Case Consultations
18 → 52
+200%
Signed Cases/Month
8 → 24
-56%
Cost Per Signed Case
$650 → $285
+1,789%
Organic Search Traffic
180/mo → 3,400/mo
First page
Google Maps Ranking
Not ranked → #2 for family law keywords
“We were too dependent on courthouse relationships that were drying up. PxlPeak built us a modern marketing system that brings in qualified consultations every day. The content they created actually helps people understand their options—and they remember us when they're ready to hire.”
Jennifer Harper
Managing Partner, Harper Family Law Associates
