Our Approach
For a trade business with strong offline volume, the website's primary job is to convert searchers who are already looking for the service. We focused on clear service descriptions, real project photos, and making it effortless to request a quote.
Challenge
VM Power Flooring, a division of VM Power Construction LLC, had completed over 4,000 flooring projects in 12+ years across the Lehigh Valley. Their team of 35+ was busy through referrals, but they had no way to capture the growing number of homeowners searching online for flooring installation and refinishing services. Without a dedicated website, they were invisible to digital-first customers.
Solution
Service-Type Landing Pages
We created dedicated pages for each flooring type — hardwood, laminate, vinyl plank, tile, and refinishing — each targeting the specific search terms homeowners use when they already know what they want installed.
Learn more about our web design services →Trust Through Volume
With 4,000+ projects and 12+ years in business, VM Power Flooring has earned credibility. We made these numbers and their real Google reviews front and center, eliminating the 'can I trust this company?' hesitation.
Measurable Outcomes
New channel
Web Presence
- Before
- None
- After
- Full website
Complete coverage
Flooring Service Pages
- Before
- 0
- After
- 8+
Amplified
Google Reviews Displayed
- Before
- Google only
- After
- Site + Google
Searchable
Service Area Coverage
- Before
- Word of mouth
- After
- 10+ area pages
Key Takeaways
- Trade businesses with high project volume should lead with that social proof — '4,000+ projects' is more convincing than any marketing copy.
- Service-type specific pages (e.g., 'hardwood installation' vs. 'flooring services') capture more qualified traffic.
Why It Worked
VM Power Flooring had the volume and the team; they just needed a digital front door. The website now converts online searchers into quote requests, supplementing their referral pipeline with a new acquisition channel.
Implementation Timeline
April 2025
Site Launch
Launched dedicated VM Power Flooring website with service pages and portfolio.
Tools & Platforms
Frequently Asked Questions
- Do flooring companies need a separate website from their parent company?
- Yes — a dedicated domain with service-specific content ranks better for flooring searches than a general contractor site with a flooring section. Search engines reward topical authority.
