Willow Creek Estate | wedding
Wedding Venue Increases Bookings 185% with Digital Strategy
Challenge
Willow Creek Estate was a stunning 50-acre wedding venue that relied almost entirely on wedding planning platforms like The Knot and WeddingWire. While these platforms drove some traffic, the leads were low-quality—couples shopping purely on price who'd inquire at 20 venues simultaneously. Listing fees kept increasing while lead quality declined. The venue's unique character and premium positioning were lost in platform listings that commoditized every venue into price-per-head comparisons.
Solution
Results
+189%
Monthly Tour Requests
18 → 52
+185%
Annual Weddings Booked
28 → 80
+380%
Direct Website Bookings
15% → 72%
Reduced dependency
Platform Fee Savings
$0 → $48,000/year
+45%
Average Booking Value
$18,500 → $26,800
“The Knot treated us like a commodity—just another venue in a list sorted by price. PxlPeak helped couples experience Willow Creek before they even visited. When they arrive for tours now, they're already in love with the property. Our close rate went from 30% to 75%, and we attract couples who value what makes us special, not just the cheapest option.”
Amanda & David Sterling
Owners, Willow Creek Estate
