Most agencies tell you that you need "more traffic." They're lying. You have a leak, not a traffic problem.
If your website takes 4 seconds to load and your front desk lets calls go to voicemail, Google isn't failing you—you are failing Google.
At pxlpeak.com, we've audited hundreds of accounts. The math is simple: If your "Book Now" button is broken on Safari mobile, you aren't a doctor; you're a donor to Mark Zuckerberg's metaverse.
1. The Death of the "Lead" (And the Rise of the Appointment)
If your agency is reporting "Leads" (name/email), fire them. In 2026, a name and email is a liability, not an asset.
The Reality
The average dental lead has a shelf life of 7 minutes. If you don't call them back in that window, they've already clicked the next LSA ad.
We don't track clicks. We track Server-Side Conversions. If it didn't hit your Practice Management Software (PMS), it didn't happen.
2. The "Technical Tax": Why Your Site is a Ghost Town
You're a Full-Stack developer—act like it. Tell them about the LCP (Largest Contentful Paint).
The Truth
60% of your patients are on an iPhone with a cracked screen and a spotty 5G connection. If your high-res "Happy Patient" hero image takes 3 seconds to load, they're gone.
We build headless front-ends for clinics. Sub-800ms load times. That's the difference between a 2% and an 8% conversion rate.
3. Google LSA: The Only "Fair" Fight Left
Local Services Ads (LSA) are the "Google Screened" gold mine.
- The Trap: Dentists "set and forget" these.
- The Win: Google's algorithm for LSA prioritizes responsiveness. If you miss 3 calls in a row, Google moves you to page 2.
We automate the "Missed Call Text Back" so your ranking stays at the top while you're in surgery.
4. High-Ticket Logic: Implants & Full-Arch
Stop trying to sell a $30k All-on-4 case with a "limited time offer" Meta ad. It looks cheap.
The Strategy
High-ticket requires Trust Transfer. You need a 2nd-party data strategy:
- Step 1: Educational YouTube Video (The "Why").
- Step 2: Retargeting with Patient Testimonials (The "Proof").
- Step 3: A friction-less booking funnel (The "Action").
5. The "Database Goldmine" You're Ignoring
You have 5,000 past patients in your files. Why are you paying $200 to find a new one when you could pay $0.02 for an SMS to reactivate an old one?
We don't just run ads. We sync your Patient Management System to an automated SMS reactivation engine. If they haven't had a cleaning in 6 months, they get a text. That's pure profit.
