Emily Rodriguez

PPC Manager & Landing Page Optimization Specialist

8+ years experience14 articles50+ publications

About

Emily Rodriguez is a certified Google Ads specialist with over 8 years of experience managing enterprise PPC campaigns. She has managed significant ad spend and helped dozens of businesses achieve profitable growth through paid search. Emily specializes in e-commerce PPC, landing page optimization, and conversion rate optimization.

Expertise

Google Ads Management
PPC Campaign Optimization
Landing Page Optimization
E-commerce Advertising
Conversion Rate Optimization
Shopping Campaigns

Certifications

Google Ads Search Certification
Google Ads Display Certification
Google Ads Shopping Certification
Google Ads Video Certification
Google Analytics Certification

Education

B.S. Marketing, University of Texas at Austin

Articles by Emily Rodriguez

Google Ads

Why Google Ads Fails for Kitchen & Bathroom Remodelers (And How to Fix It for Good)

Google Ads isn’t broken for kitchen & bath remodelers. Your tracking, offer, landing page, and follow-up are. Here’s the exact system to fix it.

January 17, 202610 min read

Google Ads

The $15k+ Job Filter: Why Most Remodeling Contractors Should Stop Running Google Ads (Until They Fix This)

Most remodeling contractors get flooded with $3k repair calls when they want $25k projects. Here's the system that filters bad leads before you pay for them.

January 17, 202614 min read

Google Ads

Why Your Google Ads 'Work' in March and Die in June: The Contractor Seasonality System Nobody Talks About

Your Google Ads 'stopped working' around Memorial Day. They'll 'work again' in September. This isn't luck—it's the contractor calendar. Here's how to fix it.

January 17, 202614 min read

Google Ads

Google Ads Negative Keywords List for Remodelers (Copy This)

Stop paying for clicks from DIYers, job seekers, and tire kickers. Here's the complete negative keyword list every kitchen and bath remodeler should add today.

January 17, 20266 min read

Lead Generation

Why Your $10k/Month Dental Ad Budget is Funding Your Competitor’s Vacation

Stop buying 'leads.' Start buying patients. A ruthless look at the technical and operational failures killing your dental practice's ROI.

January 17, 20268 min read

Google Ads

Google Ads Complete Guide 2026: Master PPC Advertising From Zero to Scale

The definitive guide to Google Ads in 2026. After managing $62M in Google Ads spend across 500+ accounts, here's everything that actually works—from campaign architecture to bidding strategies to scaling profitably without wasting budget.

January 12, 202638 min read

Google Ads

PPC Landing Page Optimization: Convert More Clicks Into Customers

Optimize your landing pages for Google Ads success. Improve Quality Score, reduce costs, and increase conversions.

February 8, 202512 min read

Google Ads

Google Ads vs Facebook Ads: The Honest Truth After Managing $12M in Ad Spend

After 6 years managing campaigns across both platforms—and burning through $12M of client money—I've learned what actually works. This is the guide I wish I'd had when I started, with real data from 150+ campaigns across 23 industries.

January 20, 202517 min read

Google Ads

Google Ads for E-commerce: Complete Guide to Profitable Campaigns

Learn how to run profitable Google Ads campaigns for your e-commerce store with Shopping, Search, and Performance Max.

January 19, 202510 min read

Google Ads

PPC Budget Calculator: How Much to Spend on Google Ads

Calculate your ideal Google Ads budget based on goals, industry benchmarks, and expected returns.

January 18, 202510 min read

Google Ads

Google Ads Quality Score: What It Is and How to Improve It

Your Quality Score directly impacts how much you pay for ads and where they appear. Learn exactly what affects Quality Score and how to optimize it for better results.

January 17, 202511 min read

Google Ads

15 Google Ads Mistakes That Waste Your Budget (And How to Fix Them)

Avoid these costly Google Ads mistakes. Learn what's killing your campaigns and how to fix each issue.

January 16, 202512 min read

Google Ads

Google Ads Remarketing: Bring Back Lost Visitors and Boost Conversions

Master Google Ads remarketing to re-engage visitors who didn't convert. Learn audience strategies and campaign setup.

January 15, 202510 min read

Google Ads

Google Ads Cost Guide: How Much Should You Spend in 2026?

Complete guide to Google Ads costs. Learn average CPC by industry, budget recommendations, bidding strategies, and how to maximize ROI on your ad spend.

December 22, 20249 min read

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