Our Approach
For a multi-service contractor, the challenge is presenting a broad range of services without diluting any single one. We structured the site so that each service type has its own dedicated content while the brand story ties everything together under 20+ years of experience.
Challenge
United Colors Painters & Remodelers had been serving the Philadelphia metro area for over 20 years with interior, exterior, and commercial painting services. They had expanded into full-service remodeling (flooring, cabinets, drywall, deck staining) but their online presence didn't reflect their full capabilities. Furthermore, their legacy hosting environment was plagued by transient HTTPS failures and "Insecure" warnings, causing high bounce rates for new search prospects. They needed a professional, secure platform that would capture both painting-specific searches and broader remodeling inquiries across their PA and NJ service area.
Solution
Multi-Service Architecture
We organized the site into clear service verticals — interior painting, exterior painting, commercial painting, and remodeling — each with its own landing page, pricing context, and project gallery. This prevents the common problem where multi-service contractors look like they specialize in nothing.
Learn more about our web design services →Philadelphia Neighborhood Targeting
Instead of targeting 'Philadelphia' generically, we created pages for specific neighborhoods and suburbs where United Colors actively works. This hyper-local approach matches how homeowners actually search — 'painter in Fishtown' rather than 'painter in Philadelphia.'
Learn more about our SEO services →Measurable Outcomes
Full catalog
Services Showcased
- Before
- Painting only
- After
- 10+ service types
Geo-targeted
Service Area Pages
- Before
- 0
- After
- 12+
New showcase
Portfolio Sections
- Before
- None online
- After
- 6 categories
24/7 capture
Quote Request Channels
- Before
- Phone only
- After
- Web + Phone
Key Takeaways
- Multi-service contractors need clear service architecture to avoid the 'jack of all trades' perception online.
- 20+ years of experience is a powerful trust signal — make it prominent, not buried in an About page.
- Neighborhood-level targeting outperforms city-level targeting for local service businesses.
Why It Worked
United Colors Painters had decades of experience and a broad service range, but no digital footprint. The new website captures leads across all their service types while their 20-year track record does the convincing.
Implementation Timeline
July 2025
Design & Build
Built full-service website with painting and remodeling sections.
August 2025
Launch & SEO
Launched with local SEO foundation for Philadelphia and NJ markets.
Tools & Platforms
Frequently Asked Questions
- Should painting companies market remodeling services on the same website?
- Yes, if the services share the same customer base (homeowners). The key is clear navigation and separate service pages so visitors looking for painting aren't confused by remodeling content, and vice versa.
