Google Ads
PPC advertising strategies, campaign optimization, and Google Ads best practices for maximum ROI.
Why Fake Leads Quietly Break Google Ads Optimization (And How to Fix It)
Google Ads optimizes for what you tell it is a conversion. If fake leads are counted as success, your campaigns run on garbage data. Learn how to fix the feedback loop.
Why Google Ads Isn't Working for Your Contracting Business (And the Fix Is Not "New Ads")
Google Ads isn't "inconsistent." Your tracking, offer, landing page, and follow-up are. Here's the contractor-specific system to make results predictable.
Why Google Ads Fails for Kitchen & Bathroom Remodelers (And How to Fix It for Good)
Google Ads isn’t broken for kitchen & bath remodelers. Your tracking, offer, landing page, and follow-up are. Here’s the exact system to fix it.
The $15k+ Job Filter: Why Most Remodeling Contractors Should Stop Running Google Ads (Until They Fix This)
Most remodeling contractors get flooded with $3k repair calls when they want $25k projects. Here's the system that filters bad leads before you pay for them.
Why Your Google Ads 'Work' in March and Die in June: The Contractor Seasonality System Nobody Talks About
Your Google Ads 'stopped working' around Memorial Day. They'll 'work again' in September. This isn't luck—it's the contractor calendar. Here's how to fix it.
Google Ads Negative Keywords List for Remodelers (Copy This)
Stop paying for clicks from DIYers, job seekers, and tire kickers. Here's the complete negative keyword list every kitchen and bath remodeler should add today.
Fake Leads Are Destroying Your Google Ads ROI (And Most Businesses Don’t Even Measure It)
Most businesses optimize their Google Ads for form fills, not real conversations. Learn how fake leads poison your data, waste sales time, and wreck your ROI—and how to stop the bleed.
PPC Landing Page Optimization: Convert More Clicks Into Customers
Optimize your landing pages for Google Ads success. Improve Quality Score, reduce costs, and increase conversions.
Google Ads vs Facebook Ads: The Honest Truth After Managing $12M in Ad Spend
After 6 years managing campaigns across both platforms—and burning through $12M of client money—I've learned what actually works. This is the guide I wish I'd had when I started, with real data from 150+ campaigns across 23 industries.
Google Ads for E-commerce: Complete Guide to Profitable Campaigns
Learn how to run profitable Google Ads campaigns for your e-commerce store with Shopping, Search, and Performance Max.
PPC Budget Calculator: How Much to Spend on Google Ads
Calculate your ideal Google Ads budget based on goals, industry benchmarks, and expected returns.
Google Ads Quality Score: What It Is and How to Improve It
Your Quality Score directly impacts how much you pay for ads and where they appear. Learn exactly what affects Quality Score and how to optimize it for better results.
15 Google Ads Mistakes That Waste Your Budget (And How to Fix Them)
Avoid these costly Google Ads mistakes. Learn what's killing your campaigns and how to fix each issue.
Google Ads Remarketing: Bring Back Lost Visitors and Boost Conversions
Master Google Ads remarketing to re-engage visitors who didn't convert. Learn audience strategies and campaign setup.
Google Ads Cost Guide: How Much Should You Spend in 2026?
Complete guide to Google Ads costs. Learn average CPC by industry, budget recommendations, bidding strategies, and how to maximize ROI on your ad spend.
Google Ads vs SEO: Which Should You Invest In? (Honest Comparison)
Both Google Ads and SEO can drive traffic to your business, but which one is right for you? We break down the pros, cons, and best use cases for each.
