Content Marketing Complete Guide

┌─────────────────────────────────────────────────────────────────────────────┐
│                      Content Marketing Framework                             │
├────────────────────┬────────────────────┬────────────────────┬──────────────┤
│     STRATEGY       │     CREATION       │   DISTRIBUTION     │ MEASUREMENT  │
├────────────────────┼────────────────────┼────────────────────┼──────────────┤
│ • Audience         │ • Content Types    │ • Owned Channels   │ • Traffic    │
│ • Goals            │ • Workflows        │ • Earned Channels  │ • Engagement │
│ • Positioning      │ • Quality          │ • Paid Channels    │ • Conversion │
│ • Content Pillars  │ • Optimization     │ • Timing           │ • Revenue    │
└────────────────────┴────────────────────┴────────────────────┴──────────────┘

interface BuyerPersona {
  // Demographics
  name: string;
  role: string;
  company: {
    size: string;
    industry: string;
  };

  // Psychographics
  goals: string[];
  challenges: string[];
  motivations: string[];
  objections: string[];

  // Content preferences
  preferredFormats: ('blog' | 'video' | 'podcast' | 'email')[];
  channels: string[];
  consumptionTiming: 'morning' | 'commute' | 'evening' | 'weekend';

  // Buying behavior
  buyingProcess: {
    stage: 'awareness' | 'consideration' | 'decision';
    stakeholders: string[];
    timeline: string;
  };
}

// Example persona
const marketingManager: BuyerPersona = {
  name: 'Marketing Manager Maya',
  role: 'Marketing Manager',
  company: {
    size: '50-200 employees',
    industry: 'B2B SaaS'
  },
  goals: [
    'Prove marketing ROI to leadership',
    'Generate more qualified leads',
    'Build brand awareness in niche'
  ],
  challenges: [
    'Limited budget and resources',
    'Difficulty attributing revenue to content',
    'Keeping up with channel changes'
  ],
  motivations: [
    'Career advancement',
    'Recognition for results',
    'Learning new skills'
  ],
  objections: [
    'Another tool to manage',
    'Learning curve for team',
    'Price vs. value uncertainty'
  ],
  preferredFormats: ['blog', 'video', 'email'],
  channels: ['LinkedIn', 'Twitter', 'Email newsletters'],
  consumptionTiming: 'morning',
  buyingProcess: {
    stage: 'consideration',
    stakeholders: ['CMO', 'Finance'],
    timeline: '2-4 weeks'
  }
};

Content Pillar Strategy:
┌─────────────────────────────────────────────────────────────────────────────┐
│                          MAIN TOPIC (Pillar Page)                           │
│                    "The Complete Guide to Marketing Analytics"              │
└─────────────────────────────────────┬───────────────────────────────────────┘
                                      │
          ┌───────────────────────────┼───────────────────────────┐
          ▼                           ▼                           ▼
┌─────────────────┐       ┌─────────────────┐       ┌─────────────────┐
│  Cluster Topic  │       │  Cluster Topic  │       │  Cluster Topic  │
│  "Attribution"  │       │  "Dashboards"   │       │  "Integration"  │
├─────────────────┤       ├─────────────────┤       ├─────────────────┤
│ • Multi-touch   │       │ • KPI tracking  │       │ • CRM setup     │
│ • First click   │       │ • Custom views  │       │ • Ad platforms  │
│ • Last click    │       │ • Visualization │       │ • Data sources  │
│ • Data-driven   │       │ • Sharing       │       │ • Automation    │
└─────────────────┘       └─────────────────┘       └─────────────────┘

## Blog Post Structure

1. **Hook** (First 100 words)
   - Start with a compelling statistic, question, or story
   - Address the reader's pain point directly
   - Promise specific value

2. **Context** (200-300 words)
   - Explain why this matters
   - Set expectations for what they'll learn
   - Include key definitions

3. **Main Content** (1,500-2,500 words)
   - Use clear headings (H2, H3)
   - Include actionable steps
   - Add visuals every 300-500 words
   - Use bullet points and numbered lists
   - Include examples and case studies

4. **Conclusion** (100-200 words)
   - Summarize key takeaways
   - Provide next steps
   - Include a clear CTA

5. **SEO Elements**
   - Title tag (50-60 characters)
   - Meta description (150-160 characters)
   - Internal links (3-5 minimum)
   - External links (2-3 authoritative sources)
   - Image alt text

interface VideoContentStrategy {
  types: {
    educational: {
      length: '5-15 minutes';
      format: 'tutorial' | 'explainer' | 'how-to';
      platform: 'YouTube' | 'website';
    };
    promotional: {
      length: '30-90 seconds';
      format: 'product demo' | 'testimonial' | 'brand';
      platform: 'social' | 'ads';
    };
    thought_leadership: {
      length: '15-45 minutes';
      format: 'interview' | 'webinar' | 'panel';
      platform: 'YouTube' | 'LinkedIn';
    };
  };

  production: {
    script_outline: boolean;
    b_roll_footage: boolean;
    professional_audio: boolean;
    branded_intro_outro: boolean;
    captions: boolean;
  };

  optimization: {
    thumbnail: 'custom';
    title: '50-60 characters with keyword';
    description: 'first 200 chars most important';
    tags: '5-10 relevant keywords';
    end_screens: boolean;
    cards: boolean;
  };
}

## Case Study Framework

### The Challenge
- Company background (industry, size, situation)
- Specific problem or goal
- Previous solutions tried
- Stakes if problem not solved

### The Solution
- Why they chose your product
- Implementation process
- Key features utilized
- Timeline

### The Results
- Quantitative metrics (% improvement)
- Qualitative benefits
- Time to value
- ROI calculation

### Quote
- Testimonial from key stakeholder
- Specific about results
- Emotionally resonant

Week 1: Planning
├── Monday: Topic selection & keyword research
├── Tuesday: Competitive analysis
├── Wednesday: Outline creation
├── Thursday: Brief review & approval
└── Friday: Resource gathering

Week 2: Creation
├── Monday-Tuesday: First draft
├── Wednesday: Visual assets
├── Thursday: Editorial review
└── Friday: Revisions

Week 3: Publishing
├── Monday: SEO optimization
├── Tuesday: Final review
├── Wednesday: Publication
├── Thursday: Distribution
└── Friday: Promotion kickoff

interface ContentBrief {
  metadata: {
    title: string;
    contentType: string;
    targetPersona: string;
    funnelStage: 'awareness' | 'consideration' | 'decision';
    dueDate: string;
    author: string;
  };

  seo: {
    primaryKeyword: string;
    secondaryKeywords: string[];
    searchIntent: 'informational' | 'commercial' | 'transactional';
    targetWordCount: number;
  };

  content: {
    angle: string;
    keyTakeaways: string[];
    outline: {
      h2Sections: {
        heading: string;
        keyPoints: string[];
      }[];
    };
    requiredElements: string[];
    internalLinks: string[];
    externalSources: string[];
  };

  distribution: {
    channels: string[];
    emailList: string;
    socialAssets: string[];
  };
}

## Pre-Publish Checklist

### Content Quality
- [ ] Addresses reader's primary question in first 200 words
- [ ] Includes actionable advice, not just theory
- [ ] Uses specific examples and data
- [ ] Written at appropriate reading level (Grade 8-10)
- [ ] Free of jargon or jargon is explained
- [ ] Includes original insights or unique angle

### SEO
- [ ] Primary keyword in title, H1, first paragraph
- [ ] Secondary keywords in H2s and body
- [ ] Meta title under 60 characters
- [ ] Meta description under 160 characters
- [ ] URL is short and includes keyword
- [ ] Images have descriptive alt text
- [ ] 3-5 internal links added
- [ ] 2-3 external links to authoritative sources

### Formatting
- [ ] H2 and H3 headings every 300 words
- [ ] Bullet points or numbered lists used
- [ ] Short paragraphs (3-4 sentences max)
- [ ] Visual every 500 words
- [ ] Table of contents for long content
- [ ] Mobile preview checked

### Technical
- [ ] Spelling and grammar checked
- [ ] All links working
- [ ] Images compressed and loading fast
- [ ] Schema markup added if applicable
- [ ] Social share images set

┌─────────────────────────────────────────────────────────────────────────────┐
│                            PESO Framework                                    │
├─────────────────────┬───────────────────────────────────────────────────────┤
│                     │                                                       │
│   PAID              │   • Social ads (Facebook, LinkedIn, Twitter)         │
│   (Advertising)     │   • Search ads (Google, Bing)                        │
│                     │   • Sponsored content (native ads)                   │
│                     │   • Influencer partnerships (paid)                   │
│                     │                                                       │
├─────────────────────┼───────────────────────────────────────────────────────┤
│                     │                                                       │
│   EARNED            │   • Media coverage                                   │
│   (PR)              │   • Guest posts                                      │
│                     │   • Backlinks                                        │
│                     │   • Reviews and mentions                             │
│                     │                                                       │
├─────────────────────┼───────────────────────────────────────────────────────┤
│                     │                                                       │
│   SHARED            │   • Social media organic                             │
│   (Social)          │   • Community engagement                             │
│                     │   • User-generated content                           │
│                     │   • Employee advocacy                                │
│                     │                                                       │
├─────────────────────┼───────────────────────────────────────────────────────┤
│                     │                                                       │
│   OWNED             │   • Website/blog                                     │
│   (Your Channels)   │   • Email newsletter                                 │
│                     │   • Podcast                                          │
│                     │   • YouTube channel                                  │
│                     │                                                       │
└─────────────────────┴───────────────────────────────────────────────────────┘

const distributionSchedule = {
  day0_publish: [
    'Publish on website',
    'Share to email list',
    'Post on company social (LinkedIn, Twitter, Facebook)',
    'Submit to relevant subreddits/communities'
  ],

  day1_amplification: [
    'Employee advocacy (share to team)',
    'Send to newsletter subscribers',
    'Reach out to mentions/quotes in article'
  ],

  week1_promotion: [
    'Paid social boost to engaged audiences',
    'Retargeting ads to blog readers',
    'Syndicate to Medium/LinkedIn Articles',
    'Share in Slack communities'
  ],

  week2_4_extended: [
    'Repurpose into social snippets',
    'Create carousel/infographic version',
    'Add to email nurture sequences',
    'Internal linking from related posts'
  ],

  ongoing: [
    'Update content quarterly',
    'Monitor ranking and optimize',
    'Add to pillar page if relevant'
  ]
};

// Email campaign for new content
const contentEmailCampaign = {
  subject: {
    // Test multiple subject lines
    variants: [
      'New: {Content Title}',
      '{Key Stat} + How to {Benefit}',
      'The {Problem} Solution You\'ve Been Looking For'
    ]
  },

  preheader: '{Compelling summary of value in 50 chars}',

  body: {
    hook: 'Opening that addresses pain point',
    value_prop: 'What they\'ll learn/get from the content',
    preview: 'Key takeaway or stat from content',
    cta: {
      text: 'Read the Full Guide',
      link: '{content_url}?utm_source=email&utm_medium=newsletter'
    }
  },

  segmentation: {
    engaged_subscribers: 'Send day of publish',
    less_engaged: 'Send 3 days later with different angle',
    new_subscribers: 'Add to welcome sequence'
  }
};

Business Impact
├── Revenue attributed to content
├── Customers acquired via content
└── Customer lifetime value by acquisition source

Conversion Metrics
├── Marketing Qualified Leads (MQLs)
├── Form submissions
├── Email signups
├── Trial starts
└── Demo requests

Engagement Metrics
├── Time on page
├── Scroll depth
├── Pages per session
├── Comments and shares
└── Return visitors

Traffic Metrics
├── Organic sessions
├── Direct traffic
├── Referral traffic
├── Social traffic
└── Email traffic

// Track content engagement
pxlpeak.track('content_viewed', {
  content_id: 'blog-123',
  content_type: 'blog_post',
  content_title: 'Complete Guide to Attribution',
  content_pillar: 'attribution',
  funnel_stage: 'awareness',
  word_count: 2500,
  author: 'john_doe'
});

// Track scroll depth milestones
const scrollDepths = [25, 50, 75, 100];
scrollDepths.forEach(depth => {
  observer.observe(document.getElementById(`depth-${depth}`), () => {
    pxlpeak.track('scroll_depth_reached', {
      content_id: 'blog-123',
      depth_percent: depth
    });
  });
});

// Track content downloads
pxlpeak.track('content_downloaded', {
  content_id: 'ebook-456',
  content_type: 'ebook',
  content_title: 'Marketing Attribution Playbook',
  download_method: 'form_submission'
});

// Track content-assisted conversions
pxlpeak.conversion({
  type: 'trial_start',
  value: 0,
  properties: {
    content_touchpoints: ['blog-123', 'blog-789', 'ebook-456'],
    first_content: 'blog-123',
    last_content: 'ebook-456',
    content_touchpoint_count: 3
  }
});

// Build content analytics dashboard
const contentDashboard = {
  overview: {
    totalContentPieces: 156,
    publishedThisMonth: 12,
    totalPageviews: 450000,
    avgTimeOnPage: '4:32',
    conversionRate: 2.3
  },

  topPerformers: {
    byTraffic: [
      { title: 'Attribution Guide', pageviews: 45000, growth: '+23%' },
      { title: 'GA4 Migration', pageviews: 38000, growth: '+156%' }
    ],
    byConversion: [
      { title: 'ROI Calculator', conversions: 234, rate: 12.3 },
      { title: 'Pricing Guide', conversions: 189, rate: 8.7 }
    ],
    byEngagement: [
      { title: 'Case Study: Acme', avgTime: '8:45', scrollDepth: 89 },
      { title: 'Video Tutorial', avgTime: '12:30', completionRate: 67 }
    ]
  },

  contentAttribution: {
    firstTouch: {
      content_influenced_revenue: 125000,
      content_influenced_deals: 34,
      top_entry_content: 'Complete Attribution Guide'
    },
    multiTouch: {
      avgContentTouchpoints: 4.2,
      contentInConversionPath: 78, // percent of conversions
      topAssistContent: ['Blog: Attribution 101', 'Ebook: Playbook']
    }
  }
};

function calculateContentROI(params: {
  contentCost: number;        // Total cost to produce
  attributedRevenue: number;  // Revenue attributed to content
  timeframe: string;          // Period measured
}): ContentROI {
  const roi = ((params.attributedRevenue - params.contentCost) / params.contentCost) * 100;

  return {
    roi: roi,
    costPerLead: params.contentCost / leadsGenerated,
    revenuePerPiece: params.attributedRevenue / contentPieces,
    breakeven: params.contentCost / monthlyRevenueContribution
  };
}

// Example calculation
const contentROI = calculateContentROI({
  contentCost: 15000,  // Monthly content budget
  attributedRevenue: 75000,  // Revenue attributed to content
  timeframe: 'monthly'
});

// ROI: 400%
// For every $1 spent on content, $5 in revenue attributed

Original: 3,000-word Ultimate Guide
│
├── Blog Posts (x5)
│   ├── Chapter 1 as standalone post
│   ├── Chapter 2 as standalone post
│   └── ... (each major section)
│
├── Social Content (x20)
│   ├── Key stat graphics
│   ├── Quote cards
│   ├── Thread/carousel summary
│   └── Short video clips
│
├── Email Sequence (x5)
│   ├── Introduction email
│   ├── Key insight emails
│   └── CTA email
│
├── Video Content (x3)
│   ├── Full video version
│   ├── Short summary video
│   └── Tutorial clips
│
├── Podcast Episode
│   └── Interview or discussion format
│
└── Lead Magnet
    ├── PDF downloadable
    └── Checklist/template version

// Personalize content based on visitor data
const personalizeContent = (visitor: VisitorProfile) => {
  const personalization = {
    // Industry-specific examples
    examples: getIndustryExamples(visitor.industry),

    // Company size relevant stats
    stats: getRelevantStats(visitor.companySize),

    // Funnel stage appropriate CTAs
    cta: getFunnelStageCTA(visitor.stage),

    // Previous content consumption
    relatedContent: getRelatedContent(visitor.contentHistory)
  };

  return personalization;
};

// Example personalization rules
const personalizationRules = {
  'enterprise_visitor': {
    show_enterprise_testimonials: true,
    highlight_security_features: true,
    cta_text: 'Request Enterprise Demo'
  },
  'smb_visitor': {
    show_smb_case_studies: true,
    highlight_ease_of_use: true,
    cta_text: 'Start Free Trial'
  },
  'return_visitor': {
    skip_intro_content: true,
    show_advanced_topics: true,
    cta_text: 'Continue Learning'
  }
};

// Content refresh strategy
const contentRefreshSchedule = {
  quarterly: [
    'Update statistics and data',
    'Refresh screenshots',
    'Check and fix broken links',
    'Add new internal links'
  ],

  biannually: [
    'Review and update outline',
    'Add new sections for emerging topics',
    'Update examples and case studies',
    'Refresh visuals and graphics'
  ],

  annually: [
    'Complete content audit',
    'Consider consolidating similar posts',
    'Update publication date',
    'Re-promote to distribution channels'
  ]
};

// Content performance triggers
const optimizationTriggers = {
  'traffic_declining': {
    threshold: '-20% vs previous quarter',
    action: 'SEO audit and refresh'
  },
  'high_bounce_rate': {
    threshold: '>70% bounce rate',
    action: 'Improve intro, add ToC, better formatting'
  },
  'low_conversion': {
    threshold: '<1% conversion rate',
    action: 'Optimize CTAs, add lead magnets'
  },
  'competitor_outranking': {
    threshold: 'Dropped from position 1-3',
    action: 'Content gap analysis and enhancement'
  }
};