Local Search Ecosystem:
═══════════════════════════════════════════════════════════════════════════

USER SEARCH QUERY
       │
       ▼
┌─────────────────────────────────────────────────────────────────────────┐
│                    GOOGLE SEARCH ALGORITHM                              │
├─────────────────────────────────────────────────────────────────────────┤
│                                                                         │
│   ┌─────────────┐    ┌─────────────┐    ┌─────────────┐                │
│   │  Relevance  │    │  Distance   │    │ Prominence  │                │
│   │             │    │             │    │             │                │
│   │ • Keywords  │    │ • Searcher  │    │ • Reviews   │                │
│   │ • Categories│    │   location  │    │ • Citations │                │
│   │ • Content   │    │ • Business  │    │ • Links     │                │
│   │ • Services  │    │   location  │    │ • Authority │                │
│   └──────┬──────┘    └──────┬──────┘    └──────┬──────┘                │
│          │                  │                  │                        │
│          └──────────────────┼──────────────────┘                        │
│                             ▼                                           │
└─────────────────────────────────────────────────────────────────────────┘
                              │
           ┌──────────────────┼──────────────────┐
           ▼                  ▼                  ▼
    ┌────────────┐    ┌────────────┐    ┌────────────┐
    │LOCAL PACK  │    │  ORGANIC   │    │GOOGLE MAPS │
    │ (3 results)│    │  RESULTS   │    │   RESULTS  │
    │            │    │            │    │            │
    │ Map + List │    │ 10 blue    │    │ Full map   │
    │ Quick info │    │ links      │    │ Detailed   │
    └────────────┘    └────────────┘    └────────────┘


LOCAL SEARCH TYPES:
───────────────────────────────────────────────────────────────────────────
Type                    Example                      Local Pack?
───────────────────────────────────────────────────────────────────────────
Explicit Local          "plumber philadelphia"       Yes
Near Me                 "plumber near me"            Yes
Implicit Local          "plumber" (mobile)           Yes
Service Area            "emergency plumber"          Sometimes
Non-Local               "how to fix a leaky faucet"  No
───────────────────────────────────────────────────────────────────────────

Local Pack Anatomy:
═══════════════════════════════════════════════════════════════════════════

┌─────────────────────────────────────────────────────────────────────────┐
│  [Map with 3 pins]                                                      │
│                                                                         │
│  ● A                    ● B                                             │
│                              ● C                                        │
│                                                                         │
├─────────────────────────────────────────────────────────────────────────┤
│                                                                         │
│  A. Joe's Plumbing                    ★★★★★ (127)                       │
│     Plumber · 2.4 mi                                                    │
│     Open · Closes 6PM                                                   │
│     "Best plumber in town"            [Call] [Directions] [Website]     │
│                                                                         │
│  B. ABC Plumbing Services             ★★★★☆ (89)                        │
│     Plumber · 3.1 mi                                                    │
│     Open · Closes 5PM                                                   │
│     "Fast and reliable"               [Call] [Directions] [Website]     │
│                                                                         │
│  C. Quick Fix Plumbing                ★★★★★ (203)                       │
│     Plumber · 4.2 mi                                                    │
│     Open · Closes 8PM                                                   │
│     "24/7 emergency service"          [Call] [Directions] [Website]     │
│                                                                         │
│                          [More places]                                  │
└─────────────────────────────────────────────────────────────────────────┘


LOCAL PACK CLICK DISTRIBUTION:
──────────────────────────────
Position 1: ~44% of clicks
Position 2: ~29% of clicks
Position 3: ~21% of clicks
More places: ~6% of clicks

Local Ranking Factor Hierarchy:
═══════════════════════════════════════════════════════════════════════════

1. RELEVANCE (35%)
─────────────────────────────────────────────────────────────────────────
How well your business matches what the searcher is looking for

Signals:
├── Primary GBP category alignment
├── Secondary category coverage
├── Business description keywords
├── Services/products listed
├── Website content relevance
├── Q&A content
└── Post content relevance

2. DISTANCE (25%)
─────────────────────────────────────────────────────────────────────────
Physical distance between searcher and business location

Signals:
├── Business address location
├── Service area settings
├── Searcher's device location
├── Search query location terms
└── Address in Google's index

3. PROMINENCE (40%)
─────────────────────────────────────────────────────────────────────────
How well-known and trusted the business is

Signals:
├── Review quantity (15%)
│   └── Total reviews across platforms
├── Review quality (10%)
│   └── Average star rating, sentiment
├── Citation consistency (5%)
│   └── NAP accuracy across web
├── Link signals (5%)
│   └── Quality local backlinks
├── Behavioral signals (3%)
│   └── CTR, dwell time, directions
└── Offline prominence (2%)
    └── Known brands, press coverage

// Local SEO Ranking Factor Assessment
interface LocalRankingFactors {
  relevance: RelevanceFactors;
  distance: DistanceFactors;
  prominence: ProminenceFactors;
}

interface RelevanceFactors {
  // Google Business Profile
  primaryCategory: {
    alignment: number; // 0-100 match score
    specificity: 'broad' | 'specific' | 'exact';
  };
  secondaryCategories: string[];
  businessDescription: {
    keywordDensity: number;
    completeness: number;
  };
  servicesListed: number;
  productsListed: number;

  // Website
  titleTagOptimization: number;
  h1Optimization: number;
  contentRelevance: number;
  localSchemaMarkup: boolean;
  servicePageCount: number;
  locationPageCount: number;
}

interface DistanceFactors {
  physicalAddress: {
    verified: boolean;
    centroid: boolean; // Central to service area
  };
  serviceAreaRadius: number; // miles
  serviceAreaCount: number; // zip codes/cities
  addressVisibility: 'displayed' | 'hidden';
}

interface ProminenceFactors {
  reviews: {
    google: { count: number; rating: number; velocity: number };
    yelp: { count: number; rating: number };
    facebook: { count: number; rating: number };
    industrySpecific: { count: number; rating: number };
  };
  citations: {
    totalCount: number;
    consistency: number; // percentage NAP match
    quality: 'high' | 'medium' | 'low';
  };
  backlinks: {
    localLinks: number;
    domainAuthority: number;
    localDomains: number;
  };
  brand: {
    searchVolume: number;
    pressmentions: number;
    socialFollowing: number;
  };
}

// Calculate local ranking score
function calculateLocalScore(factors: LocalRankingFactors): number {
  const relevanceScore = calculateRelevanceScore(factors.relevance);
  const distanceScore = calculateDistanceScore(factors.distance);
  const prominenceScore = calculateProminenceScore(factors.prominence);

  // Weighted average
  return (
    relevanceScore * 0.35 +
    distanceScore * 0.25 +
    prominenceScore * 0.40
  );
}

Local SEO Implementation Roadmap:
═══════════════════════════════════════════════════════════════════════════

PHASE 1: FOUNDATION (Week 1-2)
────────────────────────────────────────────────────────────────────────
□ Claim/verify Google Business Profile
□ Complete all GBP fields (100% completion)
□ Set accurate primary category
□ Add all relevant secondary categories
□ Upload high-quality photos (20+ minimum)
□ Write optimized business description
□ Add all services with descriptions
□ Set accurate hours (including special hours)

PHASE 2: CITATIONS (Week 2-4)
────────────────────────────────────────────────────────────────────────
□ Audit existing citations for NAP consistency
□ Fix any inconsistencies found
□ Submit to top 4 data aggregators
□ Claim/optimize Tier 1 directories
□ Submit to Tier 2 directories
□ Build industry-specific citations
□ Create citation tracking spreadsheet

PHASE 3: ON-SITE OPTIMIZATION (Week 3-5)
────────────────────────────────────────────────────────────────────────
□ Implement LocalBusiness schema markup
□ Optimize title tags with location
□ Create/optimize location pages
□ Add NAP to website footer
□ Embed Google Map on contact page
□ Create service area pages
□ Optimize meta descriptions

PHASE 4: CONTENT & REVIEWS (Week 4-8)
────────────────────────────────────────────────────────────────────────
□ Implement review generation system
□ Create review response process
□ Develop local content calendar
□ Publish location-specific blog posts
□ Create neighborhood guides
□ Build local resource pages
□ Start GBP posting schedule

PHASE 5: LINK BUILDING (Week 6-12)
────────────────────────────────────────────────────────────────────────
□ Identify local link opportunities
□ Join Chamber of Commerce
□ Pursue local sponsorships
□ Guest post on local blogs
□ Create linkable local content
□ Build relationships with local media
□ Monitor competitor backlinks

PHASE 6: ONGOING OPTIMIZATION (Monthly)
────────────────────────────────────────────────────────────────────────
□ Monitor and respond to reviews
□ Post to GBP weekly
□ Update photos seasonally
□ Track rankings and traffic
□ Analyze competitor movements
□ Adjust strategy based on data
□ Build new citations and links

// Local Competitor Analysis
interface LocalCompetitor {
  businessName: string;
  gbpUrl: string;
  website: string;
  rankings: KeywordRanking[];
  metrics: CompetitorMetrics;
}

interface CompetitorMetrics {
  gbp: {
    reviewCount: number;
    averageRating: number;
    photoCount: number;
    postFrequency: string;
    categories: string[];
    attributes: string[];
  };
  website: {
    domainAuthority: number;
    pageCount: number;
    localPages: number;
    blogPosts: number;
  };
  citations: {
    estimatedCount: number;
    napConsistency: number;
  };
  backlinks: {
    referringDomains: number;
    localDomains: number;
    govEduLinks: number;
  };
}

// Competitive gap analysis
function analyzeCompetitiveGap(
  yourBusiness: LocalCompetitor,
  competitors: LocalCompetitor[]
): GapAnalysis {
  const gaps: CompetitiveGap[] = [];

  // Review gap
  const avgCompetitorReviews = average(
    competitors.map(c => c.metrics.gbp.reviewCount)
  );
  if (yourBusiness.metrics.gbp.reviewCount < avgCompetitorReviews) {
    gaps.push({
      factor: 'Reviews',
      yourValue: yourBusiness.metrics.gbp.reviewCount,
      competitorAvg: avgCompetitorReviews,
      gap: avgCompetitorReviews - yourBusiness.metrics.gbp.reviewCount,
      priority: 'HIGH',
      recommendation: `Generate ${Math.ceil(
        (avgCompetitorReviews - yourBusiness.metrics.gbp.reviewCount) / 4
      )} reviews per month to reach parity in ~4 months`,
    });
  }

  // Domain authority gap
  const avgDA = average(
    competitors.map(c => c.metrics.website.domainAuthority)
  );
  if (yourBusiness.metrics.website.domainAuthority < avgDA - 5) {
    gaps.push({
      factor: 'Domain Authority',
      yourValue: yourBusiness.metrics.website.domainAuthority,
      competitorAvg: avgDA,
      gap: avgDA - yourBusiness.metrics.website.domainAuthority,
      priority: 'MEDIUM',
      recommendation: 'Focus on local link building to improve DA',
    });
  }

  // Local content gap
  const avgLocalPages = average(
    competitors.map(c => c.metrics.website.localPages)
  );
  if (yourBusiness.metrics.website.localPages < avgLocalPages) {
    gaps.push({
      factor: 'Local Pages',
      yourValue: yourBusiness.metrics.website.localPages,
      competitorAvg: avgLocalPages,
      gap: avgLocalPages - yourBusiness.metrics.website.localPages,
      priority: 'MEDIUM',
      recommendation: 'Create service area and neighborhood pages',
    });
  }

  return {
    gaps: gaps.sort((a, b) => priorityOrder[a.priority] - priorityOrder[b.priority]),
    overallPosition: calculateOverallPosition(yourBusiness, competitors),
    actionPlan: generateActionPlan(gaps),
  };
}

Multi-Location Website Structure:
═══════════════════════════════════════════════════════════════════════════

                        homepage.com
                             │
          ┌──────────────────┼──────────────────┐
          │                  │                  │
          ▼                  ▼                  ▼
    /locations/         /services/          /about/
          │                  │
          ├── /new-york/     ├── /plumbing/
          │     ├── index    │     ├── index
          │     ├── /plumbing│     └── [city-pages]
          │     └── /hvac    │
          │                  └── /hvac/
          ├── /los-angeles/        ├── index
          │     ├── index          └── [city-pages]
          │     ├── /plumbing
          │     └── /hvac
          │
          └── /chicago/
                ├── index
                ├── /plumbing
                └── /hvac


URL STRUCTURE OPTIONS:
────────────────────────────────────────────────────────────────────────

1. Subdirectory (Recommended for most):
   example.com/locations/new-york/
   ✓ Consolidates domain authority
   ✓ Easier to manage
   ✓ Better for <50 locations

2. Subdomain (For large enterprises):
   newyork.example.com
   ✓ More autonomy per location
   ✗ Splits domain authority
   ✓ Better for 50+ locations with unique content

3. Separate Domains (Rarely recommended):
   examplenewyork.com
   ✗ Hardest to manage
   ✗ No authority sharing
   ✓ Only for acquisitions/franchises

// Location Page Content Requirements
interface LocationPageContent {
  // Required elements
  required: {
    uniqueH1: string; // "[Service] in [City], [State]"
    businessNAP: {
      name: string;
      address: string;
      phone: string; // Local number preferred
    };
    localizedContent: {
      minimumWords: 1000;
      uniquePercentage: 80; // % unique vs template
      localReferences: string[]; // Landmarks, neighborhoods
    };
    schema: LocalBusinessSchema;
    mapEmbed: boolean;
    localPhotos: number; // Minimum 5
  };

  // Highly recommended
  recommended: {
    localTestimonials: Testimonial[];
    areaServedList: string[]; // Nearby cities/neighborhoods
    localFAQs: FAQ[];
    teamMembers: TeamMember[]; // Staff at this location
    localCaseStudies: CaseStudy[];
    directionsFromLandmarks: Direction[];
  };

  // Avoid
  avoid: [
    'Duplicate content across locations',
    'Thin content (<500 words)',
    'Fake addresses (virtual offices)',
    'Doorway pages (no unique value)',
    'Keyword stuffing city names',
    'Hidden text or links',
  ];
}

// Generate unique location page content
function generateLocationContent(
  location: BusinessLocation,
  services: Service[],
  template: ContentTemplate
): LocationPageContent {
  const localElements = {
    // Research local landmarks, neighborhoods
    landmarks: getLocalLandmarks(location.city),
    neighborhoods: getNeighborhoods(location.city),
    localEvents: getLocalEvents(location.city),
    demographics: getCityDemographics(location.city),
  };

  // Create unique content sections
  const sections = {
    intro: generateLocalIntro(location, localElements),
    whyChooseUs: generateLocalBenefits(location, localElements),
    serviceAreas: generateServiceAreaContent(location),
    localExpertise: generateLocalExpertise(location, localElements),
    faqs: generateLocalFAQs(location, services),
    cta: generateLocalCTA(location),
  };

  return {
    ...sections,
    uniquenessScore: calculateUniqueness(sections, template),
    wordCount: countWords(sections),
  };
}

Multi-Location GBP Management:
═══════════════════════════════════════════════════════════════════════════

MANAGEMENT APPROACHES:
────────────────────────────────────────────────────────────────────────

2-10 Locations:
├── Manual management feasible
├── Individual GBP dashboard access
├── Spreadsheet tracking
└── Monthly review cadence

10-50 Locations:
├── Consider GBP bulk management
├── API integration for updates
├── Dedicated local SEO resource
└── Weekly monitoring

50+ Locations:
├── Enterprise GBP tools required
├── Full API automation
├── Local SEO team or agency
└── Daily monitoring systems


BULK VERIFICATION REQUIREMENTS:
────────────────────────────────────────────────────────────────────────
• 10+ locations owned by same organization
• Apply through Google's Business Profile Help
• Provide documentation:
  - Business registration
  - Proof of location addresses
  - Authorization letter
• Review takes 1-2 weeks
• Maintain spreadsheet with:
  - Store code, Business name, Address
  - Phone, Website, Categories
  - Hours, Description, Photos


CONSISTENCY CHECKLIST:
────────────────────────────────────────────────────────────────────────
□ Same business name format across all locations
□ Standardized category selection
□ Consistent hours format
□ Uniform attribute selection
□ Brand-aligned photos
□ Standardized description template (with local customization)
□ Same review response protocol
□ Coordinated posting schedule

Local SEO KPI Dashboard:
═══════════════════════════════════════════════════════════════════════════

VISIBILITY METRICS
────────────────────────────────────────────────────────────────────────
Metric                      Target              Tracking Frequency
────────────────────────────────────────────────────────────────────────
Local Pack Rankings         Top 3 for           Weekly
(Primary keywords)          target keywords

Map Pack Visibility         Positions 1-3       Weekly

Organic Local Rankings      Page 1              Weekly

GBP Impressions             +10% MoM            Monthly

GBP Profile Views           +10% MoM            Monthly


ENGAGEMENT METRICS
────────────────────────────────────────────────────────────────────────
Metric                      Target              Tracking Frequency
────────────────────────────────────────────────────────────────────────
Direction Requests          +15% MoM            Monthly

Click-to-Call               +15% MoM            Monthly

Website Clicks (from GBP)   +10% MoM            Monthly

GBP Post Engagement         >2% engagement      Weekly

Review Velocity             4+ reviews/month    Monthly


CONVERSION METRICS
────────────────────────────────────────────────────────────────────────
Metric                      Target              Tracking Frequency
────────────────────────────────────────────────────────────────────────
Phone Calls (tracked)       +20% QoQ            Monthly

Form Submissions            +15% QoQ            Monthly

Online Bookings             +15% QoQ            Monthly

Walk-in Traffic             Track trend         Monthly

Revenue from Local          Calculate ROI       Quarterly

// Local SEO Tracking Configuration
interface LocalSEOTracking {
  rankings: RankingTracker;
  gbpInsights: GBPInsights;
  websiteAnalytics: WebsiteAnalytics;
  callTracking: CallTracking;
  reviewTracking: ReviewTracking;
}

// pxlpeak Local SEO Integration
import { pxlpeak } from '@/lib/analytics';

// Configure local SEO tracking
await pxlpeak.localSEO.configure({
  locations: [
    {
      id: 'loc_001',
      name: 'Downtown Location',
      gbpId: 'accounts/123/locations/456',
      address: '123 Main St, New York, NY 10001',
      phone: '+1-212-555-0100',
      trackingNumber: '+1-212-555-0101', // Call tracking
    },
    // ... more locations
  ],

  tracking: {
    // Rank tracking
    rankings: {
      enabled: true,
      keywords: [
        { keyword: 'plumber new york', location: 'New York, NY' },
        { keyword: 'emergency plumber manhattan', location: 'New York, NY' },
        { keyword: 'plumber near me', location: '10001' },
      ],
      frequency: 'weekly',
      searchEngines: ['google', 'google_maps'],
    },

    // GBP integration
    gbpInsights: {
      enabled: true,
      metrics: [
        'views_maps', 'views_search',
        'actions_website', 'actions_phone', 'actions_direction',
        'photos_views', 'posts_views',
      ],
      frequency: 'daily',
    },

    // Call tracking
    callTracking: {
      enabled: true,
      provider: 'callrail', // or 'calltracking_metrics'
      trackingNumbers: {
        gbp: '+1-212-555-0101',
        website: '+1-212-555-0102',
        ads: '+1-212-555-0103',
      },
      recordCalls: true,
      transcribe: true,
    },

    // Review monitoring
    reviews: {
      enabled: true,
      platforms: ['google', 'yelp', 'facebook'],
      alerts: {
        newReview: true,
        negativeReview: true, // < 3 stars
        reviewThreshold: 4.0, // Alert if avg drops below
      },
    },
  },

  reporting: {
    frequency: 'weekly',
    recipients: ['marketing@company.com'],
    includeCompetitors: true,
    competitorGBPIds: ['comp1_gbp_id', 'comp2_gbp_id'],
  },
});

// Generate local SEO report
const localReport = await pxlpeak.localSEO.generateReport({
  dateRange: 'last30days',
  locations: ['loc_001'],
  sections: [
    'ranking_summary',
    'gbp_performance',
    'review_analysis',
    'call_analytics',
    'competitive_comparison',
    'recommendations',
  ],
});

Local Search Algorithm History:
═══════════════════════════════════════════════════════════════════════════

2024-2026 MAJOR UPDATES:
────────────────────────────────────────────────────────────────────────

November 2025: "Local Experience Update"
├── Impact: Greater weight on user experience signals
├── Changes:
│   ├── GBP engagement metrics more important
│   ├── Review recency weighted higher
│   └── Website Core Web Vitals affect local rankings
└── Action: Optimize GBP engagement, focus on recent reviews

August 2025: "Vicinity Update 2.0"
├── Impact: Further emphasis on proximity
├── Changes:
│   ├── Searcher-to-business distance more important
│   ├── Service area businesses affected
│   └── SAB radius limits tightened
└── Action: Consider physical location strategy

March 2025: "Review Diversity Update"
├── Impact: Multi-platform reviews matter more
├── Changes:
│   ├── Reviews across platforms aggregated
│   ├── Single-platform dependency penalized
│   └── Industry-specific platforms weighted
└── Action: Diversify review generation efforts

September 2024: "Local AI Integration"
├── Impact: AI-generated responses in local results
├── Changes:
│   ├── AI summaries for local businesses
│   ├── Q&A featured more prominently
│   └── Attribute accuracy critical
└── Action: Optimize GBP Q&A, ensure attribute accuracy


FUTURE TRENDS TO WATCH:
────────────────────────────────────────────────────────────────────────
• Voice search optimization becoming critical
• AI-powered local recommendations
• Visual search for local discovery
• Augmented reality local experiences
• Zero-click local answers

Local SEO Mistake Prevention:
═══════════════════════════════════════════════════════════════════════════

CRITICAL MISTAKES (Can cause penalties):
────────────────────────────────────────────────────────────────────────
✗ Using fake addresses (virtual offices, PO boxes)
  → Only use addresses where you can receive customers or mail

✗ Keyword stuffing business name
  → Use your exact legal business name only

✗ Creating multiple GBP listings for same location
  → One listing per location, merge duplicates

✗ Using tracking phone numbers as primary GBP number
  → Use real business number, track via website

✗ Fake reviews (purchased or from employees)
  → Focus on legitimate review generation

MAJOR MISTAKES (Significantly hurt rankings):
────────────────────────────────────────────────────────────────────────
✗ Inconsistent NAP across citations
  → Audit and standardize all listings

✗ Wrong primary category selection
  → Research competitors, match searcher intent

✗ Ignoring negative reviews
  → Respond to all reviews within 48 hours

✗ Duplicate location page content
  → Create unique content for each location

✗ Missing local schema markup
  → Implement LocalBusiness schema

COMMON OVERSIGHTS (Missed opportunities):
────────────────────────────────────────────────────────────────────────
✗ Not posting to GBP regularly
  → Post 1-2x per week minimum

✗ Low-quality GBP photos
  → Professional photos, update seasonally

✗ Ignoring GBP Q&A
  → Pre-seed with common questions

✗ Not tracking local rankings
  → Implement rank tracking by location

✗ Neglecting local link building
  → Pursue Chamber, sponsors, local PR

// Complete local SEO monitoring with pxlpeak
import { pxlpeak } from '@/lib/analytics';

// Initialize local SEO monitoring
const localMonitoring = await pxlpeak.localSEO.init({
  // Multi-location support
  locations: businessLocations.map(loc => ({
    id: loc.id,
    name: loc.name,
    gbpAccountId: loc.gbpAccountId,
    website: loc.landingPageUrl,
    competitors: loc.topCompetitors,
  })),

  // Comprehensive tracking
  modules: {
    rankings: {
      keywords: targetKeywords,
      trackLocalPack: true,
      trackOrganicLocal: true,
      trackGoogleMaps: true,
      competitors: true,
    },

    gbpPerformance: {
      insights: true,
      posts: true,
      reviews: true,
      photos: true,
      qanda: true,
    },

    citations: {
      monitoring: true,
      napConsistency: true,
      newOpportunities: true,
    },

    reviews: {
      aggregation: ['google', 'yelp', 'facebook', 'industry'],
      sentiment: true,
      alerts: true,
      responseTracking: true,
    },

    conversions: {
      calls: true,
      forms: true,
      directions: true,
      bookings: true,
    },
  },

  // Automated reporting
  reporting: {
    schedule: 'weekly',
    recipients: ['team@company.com'],
    format: 'pdf',
    sections: [
      'executive_summary',
      'ranking_changes',
      'gbp_performance',
      'review_summary',
      'conversion_metrics',
      'competitive_analysis',
      'recommendations',
    ],
  },

  // Alerts
  alerts: {
    rankingDrop: { threshold: 5, notify: ['seo@company.com'] },
    negativeReview: { threshold: 3, notify: ['support@company.com'] },
    napInconsistency: { notify: ['seo@company.com'] },
    competitorMovement: { threshold: 3, notify: ['marketing@company.com'] },
  },
});

// Dashboard data retrieval
const dashboardData = await pxlpeak.localSEO.getDashboard({
  location: 'all', // or specific location ID
  dateRange: 'last30days',
  compareWith: 'previousPeriod',
});

// Example dashboard structure
interface LocalSEODashboard {
  summary: {
    avgLocalPackPosition: number;
    positionChange: number;
    totalReviews: number;
    newReviewsThisPeriod: number;
    avgRating: number;
    gbpImpressions: number;
    gbpActions: number;
    estimatedCalls: number;
    estimatedRevenue: number;
  };

  rankings: {
    keyword: string;
    localPackPosition: number;
    organicPosition: number;
    change: number;
    url: string;
  }[];

  reviews: {
    platform: string;
    count: number;
    avgRating: number;
    sentiment: 'positive' | 'neutral' | 'negative';
    recentReviews: Review[];
  }[];

  competitors: {
    name: string;
    avgPosition: number;
    reviewCount: number;
    rating: number;
    trend: 'up' | 'stable' | 'down';
  }[];

  recommendations: {
    priority: 'high' | 'medium' | 'low';
    category: string;
    recommendation: string;
    expectedImpact: string;
  }[];
}

Complete Local SEO Checklist:
═══════════════════════════════════════════════════════════════════════════

GOOGLE BUSINESS PROFILE
□ Claimed and verified
□ 100% profile completion
□ Accurate primary category
□ All relevant secondary categories
□ Optimized business description (750 chars)
□ All services listed with descriptions
□ Products added (if applicable)
□ 20+ high-quality photos
□ Virtual tour (if applicable)
□ Business hours accurate
□ Special hours set
□ Q&A pre-seeded
□ Posts published weekly
□ All attributes set
□ Messaging enabled
□ Booking button (if applicable)

CITATIONS
□ NAP consistency audit complete
□ Top 4 aggregators submitted
□ Tier 1 directories claimed
□ Tier 2 directories claimed
□ Industry directories claimed
□ Citation monitoring active

WEBSITE
□ LocalBusiness schema implemented
□ NAP in footer (consistent)
□ Contact page optimized
□ Google Map embedded
□ Location pages created
□ Service area pages created
□ Local content published
□ Mobile-friendly
□ Fast loading (<3s)

REVIEWS
□ Review generation system active
□ Review response process defined
□ Responding within 48 hours
□ Negative review protocol
□ Review monitoring active
□ Multi-platform reviews pursued

LINKS
□ Chamber of Commerce
□ Local business associations
□ Local sponsorships
□ Local press/PR
□ Partner links
□ Local blog posts

TRACKING
□ Rank tracking implemented
□ GBP Insights monitored
□ Call tracking active
□ Form tracking active
□ Review alerts configured
□ Monthly reporting scheduled