Content Distribution

┌─────────────────────────────────────────────────────────────────────────────┐
│                            PESO Distribution Model                           │
├─────────────────────────────────────────────────────────────────────────────┤
│                                                                              │
│   PAID (Advertising)              EARNED (PR/Media)                         │
│   ├── Social ads                  ├── Press coverage                        │
│   ├── Search ads                  ├── Guest posts                           │
│   ├── Sponsored content           ├── Podcast appearances                   │
│   ├── Influencer partnerships     ├── Backlinks                             │
│   └── Native advertising          └── Industry mentions                     │
│                                                                              │
│   SHARED (Social)                 OWNED (Your Channels)                     │
│   ├── Organic social posts        ├── Website/blog                          │
│   ├── Community sharing           ├── Email list                            │
│   ├── Employee advocacy           ├── YouTube channel                       │
│   ├── User-generated content      ├── Podcast                               │
│   └── Forums/communities          └── App notifications                     │
│                                                                              │
└─────────────────────────────────────────────────────────────────────────────┘

interface EmailDistributionStrategy {
  newContent: {
    segment: 'engaged_subscribers';
    timing: 'Day of publish, 10 AM local';
    subject: 'Benefit-focused with curiosity';
    preview: 'Key insight or stat';
  };

  nurture: {
    segment: 'leads_by_interest';
    timing: 'Behavior-triggered';
    content: 'Related to their interests';
    goal: 'Move through funnel';
  };

  reEngagement: {
    segment: 'inactive_30_days';
    timing: 'Tuesday or Thursday';
    content: 'Best performing content';
    goal: 'Reactivate subscribers';
  };

  digest: {
    segment: 'all_active';
    timing: 'Weekly (Thursday 8 AM)';
    content: 'Curated highlights';
    goal: 'Consistent touchpoint';
  };
}

// Internal linking strategy
const internalLinking = {
  contextual: {
    // Link from within content naturally
    density: '2-3 links per 500 words',
    anchor: 'Descriptive keyword text',
    relevance: 'Topically related content'
  },

  navigation: {
    // Sidebar related posts
    relatedPosts: 3,
    algorithm: 'Same category + tag overlap',
    position: 'Right sidebar or post footer'
  },

  pillarCluster: {
    // Hub and spoke linking
    pillarToCluster: 'Link from pillar to all cluster pages',
    clusterToPillar: 'Link from every cluster back to pillar',
    crossCluster: 'Link between related cluster pages'
  }
};

// Homepage/featured placement
const featuredContent = {
  homepage: {
    latestPosts: 3,
    popularPosts: 5,
    categoryHighlights: 'One per main category'
  },

  sidebar: {
    trending: 'Top 5 by views this week',
    evergreen: 'Manually curated best content'
  }
};

## Newsletter Distribution Checklist

### Pre-Send
- [ ] Subject line A/B tested (10% sample)
- [ ] Preview text compelling
- [ ] Personalization tokens working
- [ ] All links tracked with UTM parameters
- [ ] Mobile rendering tested
- [ ] Spam score checked (<3)

### Segmentation
- [ ] Engaged vs less-engaged segments
- [ ] Topic interest segments
- [ ] Geographic segments (timezone)
- [ ] Lifecycle stage segments

### Timing
- [ ] Sent during peak engagement window
- [ ] Timezone variations considered
- [ ] Not conflicting with major events

interface SocialContentPlan {
  day0_publish: {
    linkedin: 'Long-form post with key insight';
    twitter: 'Thread with 5-10 key points';
    facebook: 'Video clip or image with summary';
  };

  day1_followUp: {
    linkedin: 'Employee reshares with personal commentary';
    twitter: 'Quote tweet thread with additional context';
    stories: 'Behind-the-scenes of creation';
  };

  week1_repurpose: {
    carousel: 'Key points as visual slides';
    video: 'Quick summary video (60-90 sec)';
    infographic: 'Data visualization';
  };

  ongoing: {
    scheduling: 'Reshare evergreen content monthly';
    engagement: 'Respond to all comments within 4 hours';
    community: 'Share in relevant groups/communities';
  };
}

// Employee amplification program
const advocacyProgram = {
  enablement: {
    contentLibrary: 'Pre-approved posts ready to share',
    personalCustomization: 'Allow edits to match voice',
    guidelines: 'Clear dos and don\'ts',
    training: 'Social media best practices'
  },

  incentives: {
    leaderboard: 'Monthly top sharers',
    rewards: 'Gift cards, extra PTO',
    recognition: 'Highlight in company meetings'
  },

  measurement: {
    participation: 'Percent of employees sharing',
    reach: 'Total impressions from advocates',
    engagement: 'Likes, comments, shares',
    leads: 'Traffic and conversions attributed'
  }
};

interface PaidContentPromotion {
  contentBoost: {
    budget: '$50-200 per post';
    targeting: 'Engaged audiences + lookalikes';
    objective: 'Post engagement or traffic';
    duration: '3-7 days';
    bestFor: 'Top-performing organic content';
  };

  leadGenCampaign: {
    budget: '$500-2000 per campaign';
    targeting: 'Interest + behavior targeting';
    objective: 'Lead generation';
    content: 'Gated assets (ebooks, webinars)';
    duration: 'Ongoing with optimization';
  };

  retargeting: {
    budget: '20-30% of paid social budget';
    targeting: 'Blog visitors, video viewers';
    objective: 'Move down funnel';
    content: 'Related deeper content';
    duration: 'Continuous';
  };
}

// Partner content distribution
const partnerDistribution = {
  guestPosting: {
    targetSites: 'DA 40+ in your niche',
    frequency: '2-4 posts/month',
    linkStrategy: 'Contextual link to pillar content',
    measurement: 'Referral traffic, backlinks'
  },

  influencerPartnership: {
    types: ['Sponsored content', 'Co-created content', 'Product reviews'],
    selection: 'Audience alignment > follower count',
    compensation: 'Flat fee, affiliate, or product',
    amplification: 'Repurpose to owned channels'
  },

  crossPromotion: {
    partners: 'Complementary (not competing) brands',
    format: 'Newsletter swaps, co-webinars, bundles',
    benefit: 'Access to each other\'s audience'
  }
};

interface PRDistribution {
  pressRelease: {
    topics: ['Product launches', 'Funding', 'Research', 'Partnerships'];
    distribution: 'Wire service + targeted outreach';
    followUp: 'Personal email to key journalists';
  };

  mediaRelations: {
    targetList: 'Industry journalists + podcasts';
    pitchStrategy: 'Exclusive data or expert commentary';
    timing: 'Newsjacking when relevant';
    relationship: 'Build before you need coverage';
  };

  thoughtLeadership: {
    bylines: 'Op-eds in industry publications';
    speaking: 'Conference presentations';
    podcasts: 'Guest appearances';
    awards: 'Industry recognition applications';
  };
}

## Link Building Strategies

### Content-Led Link Building
1. **Original Research**
   - Surveys and studies journalists cite
   - Create embeddable charts/infographics
   - Proactive outreach to relevant writers

2. **Expert Roundups**
   - Quote industry experts (they share)
   - Compile expert predictions
   - Interview series

3. **Resource Pages**
   - Ultimate guides that become references
   - Tools and calculators
   - Templates and frameworks

### Outreach Process
1. Find content mentioning related topics
2. Identify contact (author or editor)
3. Personalize pitch with specific value
4. Follow up 2-3 times max
5. Build relationship for future

## Community Distribution Rules

### Do
- Spend time engaging before sharing
- Provide value in 90% of posts
- Share others' content, not just yours
- Be genuinely helpful
- Disclose affiliation when relevant
- Follow community rules strictly

### Don't
- Drop links without context
- Self-promote in every post
- Ignore community guidelines
- Be sales-y or pushy
- Spam multiple communities at once
- Create fake accounts

Hour 0: Publish
├── Post goes live on website
├── Send to email list (engaged segment)
├── Share to all social channels
└── Notify team for advocacy sharing

Hour 1-4: Initial Amplification
├── Respond to early comments/shares
├── Share in Slack/Discord communities
├── Email to industry contacts
└── Submit to aggregators (HN, Reddit)

Day 1: Extended Reach
├── Employee advocacy push
├── Influencer/partner notification
├── Paid boost for top engagement
└── Outreach for backlinks

Week 1: Sustained Promotion
├── Repurpose into new formats
├── Schedule recurring social shares
├── Add to email nurture sequences
└── Internal linking from related posts

Month 1+: Evergreen Distribution
├── Add to content recommendations
├── Include in resource compilations
├── Update and reshare quarterly
└── Monitor and respond to mentions

interface DistributionMetrics {
  email: {
    deliveryRate: 'Target > 98%';
    openRate: 'Target > 25%';
    clickRate: 'Target > 3%';
    traffic: 'Sessions from email';
  };

  social: {
    reach: 'Total impressions';
    engagement: 'Likes + comments + shares';
    clickRate: 'CTR on links';
    traffic: 'Sessions from social';
  };

  paid: {
    cpc: 'Cost per click';
    ctr: 'Click-through rate';
    cpa: 'Cost per acquisition';
    roas: 'Return on ad spend';
  };

  earned: {
    backlinks: 'New referring domains';
    mentions: 'Brand/content mentions';
    traffic: 'Referral sessions';
    authority: 'DA improvement';
  };
}

// Track content distribution with pxlpeak
pxlpeak.track('content_viewed', {
  content_id: 'blog-123',
  content_title: 'Marketing Attribution Guide',

  // Distribution source
  source: 'linkedin',
  medium: 'social',
  campaign: 'attribution_pillar_2026',

  // Additional context
  content_type: 'blog_post',
  publish_date: '2026-01-12',
  distribution_day: 3 // Days since publish
});

// UTM parameter structure
const utmStructure = {
  source: 'platform (linkedin, twitter, email)',
  medium: 'type (social, email, paid, referral)',
  campaign: 'initiative (product_launch_q1)',
  content: 'variant (headline_a, image_b)',
  term: 'targeting (marketers_interest)'
};