Content Types
Master every content format from blog posts to videos, podcasts, and interactive content.
Overview
Different content types serve different purposes across the buyer journey. Choosing the right format for your audience and goals maximizes impact while optimizing resources.
Content Format Selection
Format-Funnel Matrix
| Format | Awareness | Consideration | Decision | Effort | Shelf Life | |--------|-----------|---------------|----------|--------|------------| | Blog Posts | High | Medium | Low | Low | 2-3 years | | Videos | High | High | Medium | High | 1-3 years | | Podcasts | Medium | High | Low | Medium | Ongoing | | eBooks/Guides | Medium | High | Medium | High | 1-2 years | | Webinars | Low | High | High | High | 6-12 months | | Case Studies | Low | Medium | High | Medium | 2+ years | | Infographics | High | Low | Low | Medium | 1-2 years | | Templates/Tools | Low | High | High | Medium | Ongoing | | Newsletters | Low | High | Medium | Low | Weekly |
Blog Posts
Blog Post Types
interface BlogPostTypes {
howTo: {
purpose: 'Solve specific problems';
structure: 'Step-by-step instructions';
wordCount: '1,500-2,500';
example: 'How to Set Up Multi-Touch Attribution';
};
listPost: {
purpose: 'Curate options or ideas';
structure: 'Numbered list format';
wordCount: '1,500-3,000';
example: '15 Best Attribution Tools for 2026';
};
ultimate_guide: {
purpose: 'Comprehensive topic coverage';
structure: 'Multi-section with ToC';
wordCount: '3,000-7,000';
example: 'The Complete Guide to Marketing Attribution';
};
comparison: {
purpose: 'Help buying decisions';
structure: 'Feature-by-feature analysis';
wordCount: '2,000-4,000';
example: 'pxlpeak vs Google Analytics: Which is Right for You?';
};
thought_leadership: {
purpose: 'Share unique perspectives';
structure: 'Opinion with supporting evidence';
wordCount: '1,000-2,000';
example: 'Why Third-Party Cookies Don\'t Matter Anymore';
};
case_study: {
purpose: 'Prove results';
structure: 'Challenge ā Solution ā Results';
wordCount: '1,500-2,500';
example: 'How Acme Corp Increased ROAS by 340%';
};
}Blog Post Template
# [Title with Primary Keyword]
**Meta description:** [150-160 characters with keyword and value prop]
## Introduction (100-150 words)
- Hook: Attention-grabbing opening (stat, question, or scenario)
- Problem: What pain point does this solve?
- Promise: What will they learn/achieve?
## [H2: First Main Section]
- Key point 1 with explanation
- Key point 2 with example
- Supporting data or quote
### [H3: Subsection if needed]
- Detailed breakdown
- Code example or visual
## [H2: Second Main Section]
[Continue pattern...]
## Key Takeaways
- Bullet point summary of main insights
- Actionable next steps
## Conclusion
- Recap value delivered
- Clear CTA
## FAQ (optional)
- Address common questions
- Structured for featured snippetsVideo Content
Video Types by Purpose
Video Content Hierarchy:
āāā Educational (60% of output)
ā āāā Tutorials (5-15 min) - How to use features
ā āāā Explainers (3-8 min) - Concept breakdowns
ā āāā Webinar recordings (30-60 min) - Deep dives
ā
āāā Brand (20% of output)
ā āāā Company culture (2-5 min)
ā āāā Behind the scenes (1-3 min)
ā āāā Team introductions (1-2 min)
ā
āāā Promotional (15% of output)
ā āāā Product demos (2-5 min)
ā āāā Feature announcements (1-2 min)
ā āāā Customer testimonials (1-3 min)
ā
āāā Social/Short-form (5% of output)
āāā Tips and tricks (30-60 sec)
āāā Reactions/trends (15-60 sec)
āāā Clips from longer content (30-90 sec)Video Production Checklist
## Pre-Production
- [ ] Define video goal and target audience
- [ ] Write script or talking points outline
- [ ] Create shot list and storyboard
- [ ] Gather B-roll footage needs
- [ ] Schedule recording time and location
- [ ] Test equipment (camera, mic, lighting)
## Production
- [ ] Check audio levels before recording
- [ ] Record intro and outro separately
- [ ] Capture multiple takes of key segments
- [ ] Record screen capture for tutorials
- [ ] Get signed release forms (if featuring others)
## Post-Production
- [ ] Edit for pacing (remove dead air)
- [ ] Add branded intro/outro
- [ ] Include lower thirds and captions
- [ ] Add background music (royalty-free)
- [ ] Color correct and balance audio
- [ ] Export in multiple formats (YouTube, social)
## Optimization
- [ ] Write SEO-optimized title (60 chars)
- [ ] Create custom thumbnail (1280x720)
- [ ] Write description with timestamps
- [ ] Add relevant tags (10-15)
- [ ] Create end screens and cards
- [ ] Add captions/subtitles filePodcasts
Podcast Formats
| Format | Description | Best For | |--------|-------------|----------| | Solo | Single host sharing insights | Thought leadership, news | | Interview | Host interviews guests | Expert perspectives, networking | | Co-hosted | Two hosts discuss topics | Banter, varied viewpoints | | Panel | Multiple experts discuss | Complex topics, debates | | Narrative | Story-driven episodes | Brand storytelling |
Episode Structure
interface PodcastEpisode {
intro: {
teaser: '30 seconds - hook with key insight';
intro_music: '15 seconds';
host_intro: '30 seconds - episode topic overview';
guest_intro: '1 minute - credentials and context';
};
body: {
segment_1: {
duration: '10-15 minutes';
focus: 'Background and context';
};
segment_2: {
duration: '15-20 minutes';
focus: 'Main discussion and insights';
};
segment_3: {
duration: '10-15 minutes';
focus: 'Practical applications and takeaways';
};
};
outro: {
summary: '2 minutes - key takeaways';
cta: '30 seconds - subscribe, review, share';
preview: '30 seconds - next episode teaser';
outro_music: '15 seconds';
};
show_notes: {
summary: 'Paragraph overview';
timestamps: 'Key moments with links';
resources: 'Mentioned tools, books, links';
transcript: 'Full episode text';
};
}eBooks & Guides
eBook Framework
## eBook Structure
### Front Matter
- Title page with compelling design
- Table of contents (clickable PDF)
- Executive summary (1 page)
### Introduction (2-3 pages)
- Problem statement
- Why this matters now
- What readers will learn
- How to use this guide
### Chapter 1: Foundation (5-10 pages)
- Key concepts
- Framework introduction
- Examples and data
### Chapter 2-4: Deep Dives (5-10 pages each)
- Detailed strategies
- Step-by-step processes
- Case studies and examples
- Visuals and diagrams
### Chapter 5: Implementation (5-8 pages)
- Action plan
- Timeline recommendations
- Resource requirements
- Common pitfalls
### Conclusion (2-3 pages)
- Summary of key points
- Next steps
- Additional resources
### Back Matter
- About the company
- CTA (demo, trial, consultation)
- Author bios
- Glossary (if needed)eBook Design Best Practices
| Element | Recommendation | |---------|----------------| | Length | 20-50 pages (2,000-10,000 words) | | Font Size | 11-12pt body, 18-24pt headings | | Line Spacing | 1.5x for readability | | Margins | 1 inch minimum | | Images | 1 per 500 words | | Charts/Graphs | Original data preferred | | Call-outs | Pull quotes, tip boxes | | File Format | PDF (with form fields for gated) |
Webinars
Webinar Types
interface WebinarTypes {
educational: {
format: 'Single presenter with slides';
duration: '45-60 minutes';
goal: 'Establish expertise, generate leads';
cta: 'Download related resource';
};
panel_discussion: {
format: 'Moderator with 2-4 experts';
duration: '60-90 minutes';
goal: 'Multi-perspective insights';
cta: 'Request consultation';
};
product_demo: {
format: 'Walkthrough with Q&A';
duration: '30-45 minutes';
goal: 'Show product value';
cta: 'Start free trial';
};
customer_showcase: {
format: 'Customer presents their success';
duration: '45-60 minutes';
goal: 'Social proof, case study';
cta: 'See more customer stories';
};
workshop: {
format: 'Interactive with exercises';
duration: '90-120 minutes';
goal: 'Hands-on learning';
cta: 'Join community';
};
}Webinar Promotion Timeline
T-4 weeks: Create landing page, write copy
T-3 weeks: Email list announcement, social teasers
T-2 weeks: Partner promotions, paid ads launch
T-1 week: Reminder emails, speaker spotlights
T-3 days: Final registration push
T-1 day: Reminder email with prep info
T-1 hour: "Starting soon" email
T+1 hour: Recording available email
T+1 week: Nurture sequence beginsCase Studies
Case Study Template
# [Customer Name]: [Key Result Headline]
## Company Overview
- **Industry:** [Sector]
- **Size:** [Employees / Revenue]
- **Location:** [HQ and operations]
- **pxlpeak Customer Since:** [Year]
## The Challenge
[2-3 paragraphs describing the problems before using your product]
- Specific pain points
- Business impact of problems
- Previous solutions tried
> "[Quote from customer about their challenge]"
> ā [Name], [Title], [Company]
## The Solution
[2-3 paragraphs on implementation]
- Why they chose your product
- Implementation process
- Key features utilized
- Timeline to value
## The Results
### Key Metrics
| Metric | Before | After | Improvement |
|--------|--------|-------|-------------|
| [Metric 1] | [Value] | [Value] | [% change] |
| [Metric 2] | [Value] | [Value] | [% change] |
| [Metric 3] | [Value] | [Value] | [% change] |
### Qualitative Benefits
- [Benefit 1 with brief explanation]
- [Benefit 2 with brief explanation]
- [Benefit 3 with brief explanation]
> "[Quote about results]"
> ā [Name], [Title], [Company]
## Looking Ahead
[Brief paragraph on future plans with your product]
---
**[CTA: See how pxlpeak can help your business]**Infographics
Infographic Types
| Type | Best For | Complexity | |------|----------|------------| | Statistical | Data visualization | Medium | | Timeline | Historical/process content | Low | | Process/How-to | Step-by-step guides | Medium | | Comparison | Side-by-side analysis | Medium | | List | Curated information | Low | | Geographic | Location-based data | High | | Hierarchical | Organizational structures | Medium |
Design Specifications
interface InfographicSpecs {
dimensions: {
standard: '800x2000px'; // Vertical for web
social: '1080x1080px'; // Square for social
pinterest: '735x1102px'; // Pinterest optimized
};
colors: {
maxPalette: 5; // Colors max
brandPrimary: true;
contrast: 'WCAG AA minimum';
};
typography: {
headings: 'Bold, 24-36pt';
subheadings: 'Semi-bold, 18-24pt';
body: 'Regular, 12-16pt';
maxFonts: 2;
};
content: {
dataPoints: '6-10'; // Key statistics
sections: '5-7';
wordCount: '300-500';
sources: 'Required, linked in footer';
};
}Interactive Content
Calculator/Tool Types
interface InteractiveTools {
roi_calculator: {
inputs: ['current_spend', 'expected_improvement', 'average_deal_size'];
output: 'Projected ROI and payback period';
leadCapture: 'Email for detailed report';
};
assessment_quiz: {
questions: '8-15 questions';
output: 'Personalized score and recommendations';
leadCapture: 'Email for full results';
};
comparison_tool: {
inputs: ['current_solution', 'requirements'];
output: 'Side-by-side feature comparison';
leadCapture: 'Optional for save/share';
};
benchmark_tool: {
inputs: ['industry', 'company_size', 'metrics'];
output: 'Performance vs industry benchmarks';
leadCapture: 'Email for detailed report';
};
}Email Content
Email Types
| Type | Frequency | Purpose | Length | |------|-----------|---------|--------| | Newsletter | Weekly | Value + updates | 300-500 words | | Nurture | Triggered | Move through funnel | 150-300 words | | Announcement | As needed | Product/company news | 100-200 words | | Educational | 2-4/month | Deep topic coverage | 400-800 words | | Re-engagement | Triggered | Win back inactive | 100-150 words |
Newsletter Template
## Subject: [Benefit-driven, 50 chars max]
Preview: [Compelling teaser, 90 chars]
### š [Personal greeting]
[1-2 sentences of context or hook]
---
### š Featured Content
**[Article Title]**
[2-3 sentence summary with key insight]
[CTA Button: Read More ā]
---
### š Quick Insights
- [Stat or tip 1]
- [Stat or tip 2]
- [Stat or tip 3]
---
### š ļø Tool of the Week
[Brief recommendation with why]
---
### š¬ From the Community
[Question or discussion from users]
---
[Footer: Social links, unsubscribe, address]Social Media Content
Platform-Specific Guidelines
| Platform | Optimal Length | Best Content | Posting Frequency | |----------|----------------|--------------|-------------------| | LinkedIn | 1,200-1,500 chars | Thought leadership, data | 1-2/day | | Twitter/X | 71-100 chars | Quick tips, threads | 3-5/day | | Instagram | 138-150 chars | Visual, behind-scenes | 1-2/day | | Facebook | 40-80 chars | Community, video | 1/day | | TikTok | Brief caption | Short-form video | 1-3/day |
Content Repurposing for Social
Blog Post (2,000 words)
ā
āāā LinkedIn Post (thought leadership summary)
āāā Twitter Thread (10-15 key points)
āāā Instagram Carousel (visual key points)
āāā Quote Graphics (3-5 images)
āāā Video Summary (1-2 minutes)
āāā Podcast Discussion (deeper exploration)Content Quality Standards
Universal Quality Checklist
## Before Publishing Any Content
### Accuracy
- [ ] Facts verified from primary sources
- [ ] Statistics include date and source
- [ ] Claims are supported with evidence
- [ ] No outdated information
### Value
- [ ] Answers the audience's question
- [ ] Provides actionable insights
- [ ] Offers unique perspective or data
- [ ] Worth the time investment
### Clarity
- [ ] Clear, scannable structure
- [ ] Jargon explained or avoided
- [ ] Logical flow of ideas
- [ ] Appropriate reading level
### Brand Alignment
- [ ] Matches voice and tone guidelines
- [ ] Uses approved visuals
- [ ] Consistent formatting
- [ ] Proper attributionRelated Guides: