GBP Claim Process:
═══════════════════════════════════════════════════════════════════════════

STEP 1: SEARCH FOR YOUR BUSINESS
────────────────────────────────────────────────────────────────────────
• Go to business.google.com
• Search for your business name and address
• If found: Claim existing listing
• If not found: Add new business

STEP 2: VERIFICATION OPTIONS
────────────────────────────────────────────────────────────────────────

Method              Timeline        Best For
────────────────────────────────────────────────────────────────────────
Postcard            5-14 days       Most businesses (default)
Phone               Instant         Eligible established businesses
Email               1-3 days        Some businesses with domain email
Instant             Instant         Already verified via Search Console
Video               1-3 days        When other methods unavailable
In-store visit      1-2 weeks       Google representatives verify

STEP 3: POST-VERIFICATION
────────────────────────────────────────────────────────────────────────
• Complete 100% of profile
• Add photos immediately
• Set accurate hours
• Write business description
• Add services/products
• Enable messaging

// GBP Information Completeness
interface GBPProfile {
  // Core information (Required)
  businessName: {
    value: string;
    rules: [
      'Exact legal business name only',
      'No keywords in name (violation)',
      'No location in name unless part of legal name',
      'No taglines or slogans',
    ];
  };

  address: {
    street: string;
    city: string;
    state: string;
    zip: string;
    country: string;
    rules: [
      'Exact match with website and citations',
      'Use USPS standardized format',
      'Suite/unit number consistent everywhere',
      'No PO boxes for storefronts',
    ];
  };

  phone: {
    primary: string; // Local number preferred
    rules: [
      'Local area code strongly preferred',
      'Same number on website',
      'Avoid tracking numbers as primary',
      'Call tracking via website instead',
    ];
  };

  website: {
    url: string;
    rules: [
      'Link to relevant landing page',
      'Location-specific page if multi-location',
      'Must be HTTPS',
      'No redirect chains',
    ];
  };

  // Hours (Critical)
  hours: {
    regular: HoursOfOperation;
    special: SpecialHours[]; // Holidays, events
    moreHours: {
      delivery?: HoursOfOperation;
      driveThrough?: HoursOfOperation;
      seniorHours?: HoursOfOperation;
      pickupHours?: HoursOfOperation;
    };
  };

  // Description (750 characters)
  description: {
    maxLength: 750;
    guidelines: [
      'Lead with most important information',
      'Include primary service/product',
      'Mention service area naturally',
      'Include unique value proposition',
      'No promotional language',
      'No URLs or phone numbers',
      'No ALL CAPS',
    ];
  };
}

// Example optimized description
const optimizedDescription = `
Joe's Plumbing provides residential and commercial plumbing services
throughout Philadelphia and surrounding counties. Our licensed, insured
team specializes in emergency repairs, water heater installation, drain
cleaning, and bathroom remodeling. Family-owned since 1985, we're known
for same-day service, upfront pricing, and a satisfaction guarantee.
We serve Center City, South Philly, Fishtown, and the entire metro area.
`.trim(); // 498 characters - leaves room for updates

GBP Category Selection Framework:
═══════════════════════════════════════════════════════════════════════════

PRIMARY CATEGORY RULES:
────────────────────────────────────────────────────────────────────────
• Most specific category that describes your CORE business
• Research what category top-ranking competitors use
• Check which category triggers for target keywords
• Can only have ONE primary category

                    ┌─────────────────────────────────────┐
                    │     CATEGORY SPECIFICITY LADDER     │
                    └─────────────────────────────────────┘

                    Too Broad             Just Right           Too Narrow
                    ─────────             ──────────           ──────────
                    Business              Law Firm             DUI Lawyer
                    Legal Services        Personal Injury      (if only
                    Lawyer                Lawyer               service)

                    Restaurant            Italian Restaurant   Neapolitan
                    Food                  Pizza Restaurant     Pizza
                    Dining                                     Restaurant

                    Contractor            Plumber              Emergency
                    Home Services         Plumbing Service     Plumber
                    Repair Service                             (if niche)


SECONDARY CATEGORIES (Up to 9):
────────────────────────────────────────────────────────────────────────
• Add ALL relevant categories for your services
• Don't add aspirational categories
• More isn't always better - relevance matters
• Categories affect which searches show your listing


CATEGORY RESEARCH PROCESS:
────────────────────────────────────────────────────────────────────────
1. Search your main keyword in Google Maps
2. Click on top 3 competitors
3. Note their primary category (shows in header)
4. Check PlePer, GMB Spy for full category list
5. Compile list of relevant categories
6. Test which categories competitors rank for

GBP Services Setup:
═══════════════════════════════════════════════════════════════════════════

SERVICE STRUCTURE:
────────────────────────────────────────────────────────────────────────

Category-Based Services (Auto-suggested):
├── Linked to your selected categories
├── Toggle on/off as applicable
├── Add custom services within categories
└── Keep relevant ones enabled

Custom Services:
├── Add services not in Google's list
├── Include keywords naturally
├── Write descriptions (up to 300 chars)
├── Group related services
└── Include pricing if consistent


SERVICE DESCRIPTION TEMPLATE:
────────────────────────────────────────────────────────────────────────
[Service Name]
Our [service] includes [key features]. Ideal for [customer type] needing
[outcome]. [Unique differentiator]. [Service area if relevant].


EXAMPLE SERVICES STRUCTURE:
────────────────────────────────────────────────────────────────────────

Plumbing Services
├── Emergency Plumbing
│   └── "24/7 emergency plumbing repairs including burst pipes,
│       severe leaks, and flooding. 1-hour response time in
│       Philadelphia metro area."
├── Water Heater Installation
│   └── "Professional water heater installation and replacement.
│       Tank and tankless options. Same-day installation available."
├── Drain Cleaning
│   └── "Professional drain cleaning using hydro jetting and
│       camera inspection. Removes tough clogs and prevents backups."
└── Bathroom Remodeling
    └── "Full bathroom renovations including fixtures, tiling,
        and plumbing updates. Licensed contractors, free estimates."

// GBP Product Optimization
interface GBPProduct {
  name: string; // 58 chars max displayed
  category: string;
  price: number | { min: number; max: number };
  description: string; // 1000 chars max
  photos: string[]; // Multiple angles
  link: string; // Product page URL

  bestPractices: [
    'Use high-quality product photos',
    'Include price (or price range)',
    'Link to specific product page',
    'Update inventory status',
    'Add multiple products per category',
    'Feature bestsellers first',
  ];
}

// Product collection strategy
const productStrategy = {
  collections: [
    {
      name: 'Featured Products',
      purpose: 'Bestsellers and high-margin items',
      productCount: '5-10 products',
      updateFrequency: 'Monthly',
    },
    {
      name: 'New Arrivals',
      purpose: 'Recent additions, seasonal items',
      productCount: '5-10 products',
      updateFrequency: 'As stock changes',
    },
    {
      name: 'Sale Items',
      purpose: 'Promotions, clearance',
      productCount: 'As applicable',
      updateFrequency: 'As sales change',
    },
  ],

  photoGuidelines: {
    format: 'JPEG or PNG',
    minSize: '250x250px',
    recommendedSize: '1200x1200px',
    background: 'White or clean background',
    angles: 'Multiple angles for each product',
  },
};

GBP Photo Strategy:
═══════════════════════════════════════════════════════════════════════════

PHOTO CATEGORIES:
────────────────────────────────────────────────────────────────────────

Logo (1 required)
├── Square format (1:1)
├── Min 250x250px, Rec 720x720px
├── Clean background
└── Recognizable at small sizes

Cover Photo (1 required)
├── Landscape format (16:9)
├── Min 480x270px, Rec 1080x608px
├── Best representation of business
└── Updated seasonally

Interior Photos (3+ recommended)
├── Multiple angles of space
├── Show amenities and atmosphere
├── Natural lighting preferred
└── Staff and customers (with permission)

Exterior Photos (3+ recommended)
├── Storefront from street view
├── Signage clearly visible
├── Parking and entrance
├── Day and night shots

Team Photos (3+ recommended)
├── Professional headshots
├── Team in action
├── Uniforms/branding visible
└── Builds trust and connection

At Work/Product Photos (5+ recommended)
├── Products/services in use
├── Before/after (if applicable)
├── Process shots
└── Quality and detail shots


PHOTO REQUIREMENTS:
────────────────────────────────────────────────────────────────────────
Format: JPG or PNG
Size: 10KB minimum, 5MB maximum
Resolution: 720px wide minimum recommended
No: Stock photos, heavy filters, text overlays
Yes: Real photos, good lighting, current imagery


PHOTO UPLOAD SCHEDULE:
────────────────────────────────────────────────────────────────────────
Week 1: Logo, cover, 3 exterior, 3 interior
Week 2: 3 team photos, 5 product/service photos
Week 3: Additional work samples, customer photos
Ongoing: 2-4 new photos monthly
Seasonal: Update cover photo quarterly

// Photo optimization for GBP
interface GBPPhotoOptimization {
  // File naming (affects alt text)
  filename: {
    format: '[business-name]-[location]-[description].jpg';
    examples: [
      'joes-plumbing-philadelphia-storefront.jpg',
      'joes-plumbing-bathroom-remodel-project.jpg',
      'joes-plumbing-team-photo.jpg',
    ];
  };

  // Geotagging (adds location signal)
  geotag: {
    enabled: true;
    coordinates: {
      latitude: number;
      longitude: number;
    };
    tools: ['GeoSetter', 'ExifTool', 'Lightroom'];
    impact: 'Minor ranking signal, authenticity indicator';
  };

  // EXIF data optimization
  exifData: {
    copyright: 'Business Name';
    author: 'Business Name';
    description: 'Relevant keyword description';
    dateTime: 'Current date'; // Shows photos are recent
  };

  // Competitive benchmarking
  benchmark: {
    analyze: [
      'Competitor photo count',
      'Photo types used',
      'Photo views in Insights',
      'Photo quality assessment',
    ];
    target: 'More photos than competitor average';
  };
}

// Photo audit checklist
const photoAudit = {
  quantity: {
    minimum: 20,
    target: 50,
    excellect: '100+',
  },

  coverage: {
    logo: { required: true, count: 1 },
    cover: { required: true, count: 1 },
    exterior: { required: true, count: 3 },
    interior: { required: true, count: 5 },
    team: { recommended: true, count: 3 },
    atWork: { recommended: true, count: 10 },
    products: { ifApplicable: true, count: 'all products' },
  },

  quality: [
    'Well-lit, professional appearance',
    'High resolution (not blurry)',
    'Current (not outdated)',
    'Real (not stock)',
    'Geotagged to location',
  ],
};

GBP Posts Guide:
═══════════════════════════════════════════════════════════════════════════

POST TYPES:
────────────────────────────────────────────────────────────────────────

What's New (General Updates)
├── Duration: 6 months (then archives)
├── Best for: General business updates, news, tips
├── CTA options: Book, Order, Buy, Learn more, etc.
└── Frequency: 1-2 per week recommended

Events
├── Duration: Until event date passes
├── Best for: Workshops, sales events, webinars
├── Required: Title, start/end date and time
├── Optional: Ticket link, description
└── Frequency: As events occur

Offers
├── Duration: Until offer expires
├── Best for: Discounts, promotions, coupons
├── Required: Offer title, terms
├── Optional: Coupon code, redemption link
└── Frequency: 1-2 active at a time

Products (Retail only)
├── Duration: Ongoing until removed
├── Best for: Product highlights
├── Required: Product name, price
└── Frequency: Update as inventory changes


POST SPECIFICATIONS:
────────────────────────────────────────────────────────────────────────
Photo/Video: 1200x900px minimum (4:3 ratio)
Text: 1500 characters max (100-300 recommended)
CTA: Choose from preset buttons
Video: 30 seconds max, 100MB max


POST CONTENT STRATEGY:
────────────────────────────────────────────────────────────────────────

Week 1:
├── Mon: Educational tip related to services
└── Thu: Behind-the-scenes or team highlight

Week 2:
├── Mon: Customer success story (anonymized)
└── Thu: Service highlight or promotion

Week 3:
├── Mon: Community involvement or local content
└── Thu: FAQ answer or how-to content

Week 4:
├── Mon: Industry news or seasonal relevance
└── Thu: Special offer or event announcement

// GBP Post optimization
interface GBPPost {
  type: 'update' | 'event' | 'offer' | 'product';
  photo: {
    url: string;
    dimensions: '1200x900'; // 4:3 ratio
    format: 'JPEG' | 'PNG';
    filename: string; // Include keywords
  };
  content: {
    text: string;
    maxLength: 1500;
    optimalLength: '100-300';
    includeKeywords: boolean;
    cta: CTAButton;
  };
}

// High-performing post templates
const postTemplates = {
  educational: {
    template: `
💡 [Service] Tip: [Headline]

[2-3 sentence educational content with actionable advice]

Need help with [service]? [CTA text]

#[city][service] #[industry]tip
    `.trim(),
    example: `
💡 Plumbing Tip: Prevent Frozen Pipes This Winter

Insulate exposed pipes in unheated areas and let faucets drip during extreme cold.
A small drip can prevent costly burst pipe repairs.

Need winterization help? Schedule a free inspection today!

#PhiladelphiaPlumber #WinterTips
    `.trim(),
  },

  promotion: {
    template: `
🎉 [Offer Headline]

[Offer details - what customer gets]

✅ [Benefit 1]
✅ [Benefit 2]
✅ [Benefit 3]

[Urgency/deadline if applicable]

[CTA]
    `.trim(),
    example: `
🎉 $50 Off Any Water Heater Installation

Upgrade to an energy-efficient water heater and save $50 this month!

✅ Same-day installation available
✅ 10-year warranty included
✅ Free old unit removal

Offer ends January 31st. Book now!
    `.trim(),
  },

  behindTheScenes: {
    template: `
👷 Meet the Team: [Name/Team]

[Brief introduction and expertise]

[Fun fact or personal touch]

[Why this matters to customers]
    `.trim(),
    example: `
👷 Meet the Team: Master Plumber Mike

Mike has been solving Philadelphia's plumbing problems for 15 years.
His specialty? Diagnosing tricky leaks that others can't find.

Fun fact: Mike's rescued 3 wedding rings from drains this year alone!

When you call Joe's Plumbing, you're getting real expertise.
    `.trim(),
  },
};

// Post performance tracking
interface PostAnalytics {
  postId: string;
  type: string;
  publishDate: Date;
  metrics: {
    views: number;
    clicks: number;
    ctaClicks: number;
    shares: number;
  };
  engagement: {
    rate: number; // clicks / views
    benchmark: number;
  };
}

GBP Q&A Best Practices:
═══════════════════════════════════════════════════════════════════════════

PRE-SEED YOUR Q&A:
────────────────────────────────────────────────────────────────────────
• Ask and answer your own common questions
• Use a Google account (not the business owner account)
• Covers FAQs before customers ask
• Opportunity for keyword-rich content
• Improves GBP completeness signals

TOP Q&A CATEGORIES TO PRE-SEED:
────────────────────────────────────────────────────────────────────────

1. Services & Pricing
   Q: "Do you offer [specific service]?"
   Q: "What are your prices for [service]?"
   Q: "Do you provide free estimates?"

2. Service Area
   Q: "Do you serve [neighborhood/city]?"
   Q: "How far do you travel for service calls?"

3. Scheduling & Availability
   Q: "Do you offer same-day appointments?"
   Q: "What are your hours?"
   Q: "Do you offer emergency services?"

4. Payment & Policies
   Q: "What payment methods do you accept?"
   Q: "Do you offer financing?"
   Q: "What is your cancellation policy?"

5. Credentials & Trust
   Q: "Are you licensed and insured?"
   Q: "How long have you been in business?"
   Q: "Do you offer warranties?"


ANSWER GUIDELINES:
────────────────────────────────────────────────────────────────────────
• Answer within 24 hours
• Be helpful and complete
• Include relevant keywords naturally
• Avoid promotional language
• Upvote good questions and answers
• Monitor for inappropriate content

// Q&A management strategy
interface QAManagement {
  preSeeded: QAPair[];
  monitoring: {
    checkFrequency: 'daily';
    responseTime: '24 hours max';
    alertOnNew: boolean;
  };
}

interface QAPair {
  question: string;
  answer: string;
  category: string;
  keywords: string[];
}

// Example pre-seeded Q&A
const preSeededQA: QAPair[] = [
  {
    question: 'Do you offer emergency plumbing services in Philadelphia?',
    answer: `Yes! We provide 24/7 emergency plumbing services throughout
Philadelphia and surrounding areas. Our emergency team typically arrives
within 1 hour. Call our emergency line anytime for burst pipes, severe
leaks, flooding, or other urgent plumbing issues.`,
    category: 'Services',
    keywords: ['emergency plumbing', 'Philadelphia', '24/7'],
  },
  {
    question: 'What areas do you serve?',
    answer: `We serve the entire Philadelphia metro area including Center
City, South Philadelphia, Fishtown, Northern Liberties, University City,
and Manayunk. We also service Bucks, Montgomery, Delaware, and Chester
counties. Call us to confirm service in your specific location.`,
    category: 'Service Area',
    keywords: ['Philadelphia', 'service area', 'metro area'],
  },
  {
    question: 'Are your plumbers licensed and insured?',
    answer: `Absolutely. All our plumbers are fully licensed, bonded, and
insured in Pennsylvania. We carry comprehensive liability insurance and
workers' compensation coverage. We're happy to provide proof of licensing
and insurance upon request.`,
    category: 'Credentials',
    keywords: ['licensed', 'insured', 'Pennsylvania'],
  },
  {
    question: 'Do you offer free estimates?',
    answer: `Yes, we provide free estimates for most plumbing projects.
For standard repairs, we can often provide an estimate over the phone.
For larger projects like bathroom remodels or water heater installations,
we'll schedule a free in-home consultation.`,
    category: 'Pricing',
    keywords: ['free estimate', 'consultation'],
  },
];

// Q&A monitoring automation
async function monitorQA(gbpId: string) {
  const newQuestions = await fetchNewQuestions(gbpId);

  for (const question of newQuestions) {
    // Alert team
    await sendNotification({
      channel: 'slack',
      message: `New GBP Q&A: "${question.text}"`,
      priority: 'high',
    });

    // Log for response tracking
    await logQuestion({
      questionId: question.id,
      text: question.text,
      timestamp: new Date(),
      status: 'pending_response',
    });
  }
}

GBP Attributes Guide:
═══════════════════════════════════════════════════════════════════════════

ATTRIBUTE CATEGORIES:
────────────────────────────────────────────────────────────────────────

Accessibility
├── Wheelchair accessible entrance
├── Wheelchair accessible parking
├── Wheelchair accessible restroom
├── Wheelchair accessible seating
└── Assistive hearing loop

Amenities
├── Wi-Fi
├── Restroom
├── Gender-neutral restroom
├── Good for kids
├── Dogs allowed
└── [Industry-specific amenities]

Crowd
├── LGBTQ+ friendly
├── Transgender safe space
└── [Demographic-specific]

From the Business
├── Identifies as [owned/operated by]
│   ├── Black-owned
│   ├── Latino-owned
│   ├── Veteran-owned
│   ├── Women-owned
│   └── LGBTQ+ owned
├── Founded year
└── Business highlights

Health & Safety
├── Mask required
├── Staff wear masks
├── Temperature check required
├── Appointment required
└── [COVID-related attributes]

Payments
├── Credit cards accepted
├── Debit cards accepted
├── NFC mobile payments
├── Checks accepted
└── Cash only

Service Options
├── Online appointments
├── Onsite services
├── In-store pickup
├── Curbside pickup
├── Delivery
├── Same-day delivery
├── No-contact delivery
├── Dine-in
├── Takeout
└── Drive-through


ATTRIBUTE IMPACT:
────────────────────────────────────────────────────────────────────────
• Improves profile completeness score
• Enables filtered search matching
• Builds trust with specific audiences
• Shows in prominent profile location
• Can trigger featured snippets

// Attribute optimization
interface GBPAttributes {
  factual: {
    // Set these accurately - they're verifiable
    accessibility: AccessibilityAttributes;
    payments: PaymentAttributes;
    serviceOptions: ServiceAttributes;
  };

  subjective: {
    // These can be more flexible
    crowd: CrowdAttributes;
    fromBusiness: BusinessIdentityAttributes;
  };

  priority: [
    'serviceOptions', // Directly affects search matching
    'payments', // Practical customer info
    'accessibility', // Legal/compliance, trust
    'fromBusiness', // Differentiation
    'crowd', // Specific audience targeting
  ];
}

// Attribute audit
function auditAttributes(currentAttributes: string[]): AttributeAudit {
  const availableAttributes = getAvailableAttributes(businessCategory);
  const missingAttributes = availableAttributes.filter(
    attr => !currentAttributes.includes(attr)
  );

  return {
    current: currentAttributes.length,
    available: availableAttributes.length,
    completeness: currentAttributes.length / availableAttributes.length,
    missing: missingAttributes,
    recommendations: missingAttributes.filter(attr =>
      relevantToBusinesss(attr)
    ),
  };
}

GBP Insights Dashboard:
═══════════════════════════════════════════════════════════════════════════

PERFORMANCE OVERVIEW:
────────────────────────────────────────────────────────────────────────

                    ┌─────────────────────────────────────┐
                    │         VISIBILITY FUNNEL           │
                    └─────────────────────────────────────┘

                         Searches (Impressions)
                                │
                                ▼
                    ┌─────────────────────────┐
                    │       10,000            │ ← Times shown in results
                    └─────────────────────────┘
                                │
                                ▼
                    ┌─────────────────────────┐
                    │        2,000            │ ← Profile views
                    └─────────────────────────┘
                                │
                    ┌───────────┼───────────┐
                    ▼           ▼           ▼
               Calls        Website     Directions
               (150)         (800)        (300)
                    │           │           │
                    └───────────┼───────────┘
                                ▼
                         Conversions
                           (varies)


KEY METRICS TO TRACK:
────────────────────────────────────────────────────────────────────────

Metric                  Good Benchmark      Action if Low
────────────────────────────────────────────────────────────────────────
Search Impressions      Growing MoM         Improve categories, posts
Views (Maps)            40% of searches     Optimize for Maps searches
Views (Search)          60% of searches     Normal distribution
Website Clicks          10-15% of views     Improve CTA, description
Phone Calls             5-10% of views      Check phone number visible
Direction Requests      5-15% of views      Varies by business type
────────────────────────────────────────────────────────────────────────


SEARCH QUERY DATA:
────────────────────────────────────────────────────────────────────────
• Shows actual searches triggering your listing
• Identifies keyword opportunities
• Reveals customer intent
• Groups: Direct (brand) vs Discovery (category)
• Use for category and content optimization

// GBP Performance Tracking
interface GBPInsightsData {
  period: {
    start: Date;
    end: Date;
    comparison: 'previousPeriod' | 'previousYear';
  };

  visibility: {
    searches: {
      total: number;
      maps: number;
      search: number;
      change: number;
    };
    views: {
      total: number;
      maps: number;
      search: number;
      change: number;
    };
  };

  actions: {
    websiteClicks: { count: number; change: number };
    phoneCalls: { count: number; change: number };
    directionRequests: { count: number; change: number };
    messages: { count: number; change: number };
    bookings: { count: number; change: number };
  };

  content: {
    photoViews: { count: number; vsCompetitors: number };
    postViews: { count: number; engagement: number };
  };

  searchQueries: {
    query: string;
    impressions: number;
    type: 'direct' | 'discovery';
  }[];
}

// pxlpeak GBP integration
import { pxlpeak } from '@/lib/analytics';

// Configure GBP tracking
await pxlpeak.gbp.configure({
  profiles: [
    {
      id: 'gbp_001',
      accountId: 'accounts/123/locations/456',
      name: 'Main Location',
    },
  ],

  tracking: {
    insights: {
      enabled: true,
      frequency: 'daily',
      metrics: [
        'searches', 'views', 'actions',
        'photos', 'posts', 'queries',
      ],
    },

    competitors: {
      enabled: true,
      competitors: ['competitor_gbp_1', 'competitor_gbp_2'],
      metrics: ['reviews', 'photos', 'posts'],
    },
  },

  alerts: {
    significantChange: { threshold: 0.2, direction: 'both' },
    reviewAlert: { enabled: true, minStars: 3 },
    queryOpportunity: { enabled: true, minImpressions: 50 },
  },

  reporting: {
    frequency: 'weekly',
    recipients: ['marketing@company.com'],
    compareWith: 'previousPeriod',
  },
});

// Generate GBP performance report
const gbpReport = await pxlpeak.gbp.getReport({
  period: 'last30days',
  sections: [
    'visibility_summary',
    'action_breakdown',
    'search_queries',
    'photo_performance',
    'post_analytics',
    'competitor_comparison',
    'recommendations',
  ],
});

GBP Messaging Setup:
═══════════════════════════════════════════════════════════════════════════

ENABLE MESSAGING:
────────────────────────────────────────────────────────────────────────
1. Go to GBP dashboard
2. Select "Messages" from menu
3. Turn on messaging
4. Set up welcome message
5. Download GBP app for notifications

WELCOME MESSAGE:
────────────────────────────────────────────────────────────────────────
Character limit: 120
Purpose: Auto-response when customer messages
Include: Greeting + response time expectation

Example:
"Thanks for reaching out to Joe's Plumbing! We typically respond
within 1 hour during business hours. For emergencies, call
215-555-0100."

RESPONSE BEST PRACTICES:
────────────────────────────────────────────────────────────────────────
• Respond within 24 hours (faster = better)
• Response time affects messaging visibility
• Professional, helpful tone
• Move complex inquiries to phone/email
• Don't share sensitive info via message

// Booking button configuration
interface GBPBooking {
  providers: [
    'Google Reserve', // Native integration
    'Schedulicity',
    'Acuity Scheduling',
    'Calendly',
    'Square Appointments',
    'Reserve with Google partners',
  ];

  setup: {
    requirements: [
      'Compatible booking software',
      'Verified GBP listing',
      'Active booking calendar',
    ];
    process: [
      'Connect booking provider to GBP',
      'Configure available services',
      'Set pricing and duration',
      'Enable online booking',
    ];
  };

  benefits: [
    'Book button appears prominently',
    'Reduces friction to conversion',
    'Captures customer directly',
    'Integrates with calendar',
  ];
}

Multi-Location GBP Management:
═══════════════════════════════════════════════════════════════════════════

ORGANIZATION STRUCTURE:
────────────────────────────────────────────────────────────────────────

                    Organization Account
                           │
          ┌────────────────┼────────────────┐
          │                │                │
     Location 1       Location 2       Location 3
          │                │                │
     ┌────┴────┐      ┌────┴────┐      ┌────┴────┐
     Users     │      Users     │      Users     │
     - Owner   │      - Owner   │      - Owner   │
     - Manager │      - Manager │      - Manager │
     - Comms   │      - Comms   │      - Comms   │


ACCESS LEVELS:
────────────────────────────────────────────────────────────────────────
Owner: Full access, can transfer ownership
Manager: Edit info, posts, photos, respond to reviews
Communications Manager: Respond to reviews, messages only


BULK MANAGEMENT FEATURES:
────────────────────────────────────────────────────────────────────────
• Bulk upload locations via spreadsheet
• Bulk edit hours, descriptions
• Bulk upload photos
• Centralized review management
• Cross-location analytics
• API access for automation

Complete GBP Optimization Checklist:
═══════════════════════════════════════════════════════════════════════════

PROFILE BASICS
□ Business name (exact legal name)
□ Address (verified, consistent)
□ Phone number (local, consistent)
□ Website URL (HTTPS, relevant page)
□ Hours (regular + special)
□ Business description (750 chars, optimized)

CATEGORIES
□ Primary category (most specific, relevant)
□ Secondary categories (all applicable)
□ Categories match competitor research

SERVICES/PRODUCTS
□ All services listed
□ Service descriptions written
□ Pricing added (if consistent)
□ Products added (if retail)

PHOTOS
□ Logo uploaded
□ Cover photo set
□ 3+ exterior photos
□ 5+ interior photos
□ 3+ team photos
□ 10+ work/product photos
□ Photos geotagged

POSTS
□ Weekly posting schedule
□ Mix of post types
□ CTAs included
□ High-quality images

Q&A
□ 5+ pre-seeded questions
□ Monitoring active
□ Quick response system

ATTRIBUTES
□ All relevant attributes set
□ Service options accurate
□ Accessibility accurate
□ Payment methods listed

ENGAGEMENT
□ Messaging enabled
□ Welcome message set
□ Booking button (if applicable)
□ Review response process

TRACKING
□ GBP Insights monitored
□ Monthly reporting
□ Competitor benchmarking