Frequently Asked Questions

Overview

Find answers to the most common questions about pxlpeak. Can't find what you're looking for? Contact support.

Getting Started

What is pxlpeak?

pxlpeak is a comprehensive marketing analytics and attribution platform that helps businesses understand their customer journey, track marketing performance, and optimize campaigns. It provides real-time analytics, multi-touch attribution, lead management, and integrations with 100+ marketing tools.

How do I get started?

1. Sign up for an account at pxlpeak.com/signup
2. Install the tracking code on your website
3. Configure your goals and conversions
4. Start analyzing your data

See our Quick Start Guide for detailed instructions.

Is there a free trial?

Yes, we offer a 14-day free trial with full access to all features. No credit card required. After the trial, you can choose a plan that fits your needs or continue with our free tier for basic analytics.

What data do I need to get started?

At minimum, you need:

• A website or app to track
• Admin access to add the tracking code

For full functionality, you may also want:

• Access to your ad platforms for cost data
• CRM access for lead sync
• Goals defined for conversion tracking

Tracking & Data

How do I install the tracking code?

The simplest way is to add our script tag before the closing </head> tag:

<script defer src="https://cdn.pxlpeak.com/tracker.js"
        data-site="YOUR_SITE_ID"></script>

See our Installation Guide for framework-specific instructions.

Does pxlpeak work with Single Page Applications (SPAs)?

Yes, pxlpeak fully supports SPAs built with React, Vue, Angular, Svelte, and other frameworks. We provide framework-specific packages that handle route changes automatically:

npm install @pxlpeak/react
# or
npm install @pxlpeak/vue

How quickly does data appear in the dashboard?

Events appear in real-time, typically within 1-3 seconds. Historical reports and aggregated metrics update within 5 minutes.

What's the data retention period?

| Plan | Retention | |------|-----------| | Free | 3 months | | Pro | 12 months | | Business | 24 months | | Enterprise | Unlimited (custom) |

Does pxlpeak slow down my website?

No. Our tracker is:

• Lightweight: Under 5KB gzipped
• Async: Loads without blocking page render
• Fast: Sub-10ms execution time
• Non-blocking: Uses requestIdleCallback for non-critical operations

How does pxlpeak handle bot traffic?

We automatically filter known bots, crawlers, and automated traffic. This includes:

• Major search engine bots (Google, Bing, etc.)
• Social media crawlers
• Known monitoring services
• Suspicious traffic patterns

You can also create custom bot rules in Settings → Traffic Filtering.

Can I track users across multiple domains?

Yes, cross-domain tracking is supported. Configure your domains in Settings → Tracking → Cross-Domain, then add the additional domains to your tracking configuration.

Attribution

What attribution models are available?

pxlpeak supports multiple attribution models:

| Model | Description | |-------|-------------| | First Touch | 100% credit to first interaction | | Last Touch | 100% credit to last interaction | | Linear | Equal credit across all touchpoints | | Time Decay | More credit to recent touchpoints | | Position Based | 40% first, 40% last, 20% middle | | Data-Driven | AI-powered model based on your data |

What's the default attribution window?

The default lookback window is 30 days. You can configure this from 1-90 days in Settings → Attribution.

How does multi-touch attribution work?

Multi-touch attribution tracks the entire customer journey from first interaction to conversion, distributing credit across all touchpoints based on your chosen model. This gives you insight into which channels introduce customers (first touch) and which close deals (last touch).

Can I create custom attribution models?

Enterprise plans can create custom attribution models with weighted touchpoints and custom rules. Contact sales for more information.

Privacy & Compliance

Is pxlpeak GDPR compliant?

Yes, pxlpeak is fully GDPR compliant:

• Data processing agreements available
• User consent management integration
• Right to erasure (data deletion)
• Data export functionality
• EU data residency option

Does pxlpeak use cookies?

By default, pxlpeak uses first-party cookies for session tracking. You can configure:

• Cookie-less mode: Use fingerprinting instead (less accurate)
• No tracking mode: Aggregate-only analytics
• Custom consent: Only track after user consent

How do I handle cookie consent?

Integrate pxlpeak with your consent management platform:

// Only initialize after consent
if (userHasConsented()) {
  pxlpeak.init({ siteId: 'YOUR_SITE_ID' });
}

// Or use our consent integration
pxlpeak.init({
  siteId: 'YOUR_SITE_ID',
  waitForConsent: true,
  consentCallback: () => checkCookieConsent()
});

Can users opt out of tracking?

Yes, users can opt out via:

• Your cookie consent banner
• Browser Do Not Track setting (if respected)
• Direct opt-out link: yourdomain.com/?pxlpeak_optout=true

Where is my data stored?

Data is stored in secure, SOC 2 compliant data centers. Available regions:

• US East (default)
• US West
• EU (Frankfurt)
• APAC (Singapore)

Enterprise customers can specify data residency requirements.

Is pxlpeak SOC 2 certified?

Yes, pxlpeak is SOC 2 Type II certified. Our compliance reports are available upon request.

Integrations

Which CRMs does pxlpeak integrate with?

Native integrations include:

• Salesforce
• HubSpot
• Pipedrive
• Zoho CRM
• Microsoft Dynamics
• Freshsales

See Integrations for the full list.

Can I import data from Google Analytics?

Yes, we provide a migration tool that imports:

• Historical traffic data
• Goals and conversions
• Custom dimensions
• Segments

See our Migration Guide for details.

Does pxlpeak integrate with ad platforms?

Yes, we integrate with all major ad platforms:

• Google Ads (cost data, conversion upload)
• Meta/Facebook Ads (CAPI, audiences)
• LinkedIn Ads
• TikTok Ads
• Twitter Ads
• Microsoft Advertising

Can I send data to my data warehouse?

Yes, we support data warehouse exports to:

• BigQuery
• Snowflake
• Redshift
• Databricks

Configure automated exports in Settings → Integrations → Data Warehouse.

Billing & Pricing

How does pricing work?

Pricing is based on monthly tracked events (MTU). Each plan includes a base event volume with additional events available at overage rates.

| Plan | Events/month | Price | |------|-------------|-------| | Free | 10,000 | $0 | | Pro | 100,000 | $49/mo | | Business | 1,000,000 | $199/mo | | Enterprise | Custom | Contact sales |

What counts as an event?

An event is any tracked interaction, including:

• Page views
• Custom events
• Identify calls
• Form submissions
• Button clicks

API calls that query data (not track) don't count toward your limit.

What happens if I exceed my event limit?

You won't lose data. Options when approaching limits:

1. Upgrade plan - Increase your limit
2. Overage billing - Pay per additional event
3. Sampling - Enable statistical sampling (Business+)

Do you offer annual billing?

Yes, annual billing saves 20% compared to monthly. Contact sales for annual plans.

Can I change plans anytime?

Yes, you can upgrade or downgrade at any time:

• Upgrades: Take effect immediately
• Downgrades: Take effect at next billing cycle

Do you offer refunds?

We offer a 30-day money-back guarantee for annual plans. Monthly plans can be cancelled anytime with no refund for the current period.

Technical

What browsers are supported?

The pxlpeak tracker supports all modern browsers:

• Chrome 60+
• Firefox 60+
• Safari 12+
• Edge 79+
• Mobile browsers (iOS Safari, Android Chrome)

IE11 is not supported.

Is there a rate limit on the API?

Yes, API rate limits vary by plan:

| Plan | Rate Limit | |------|------------| | Free | 100/hour | | Pro | 1,000/hour | | Business | 10,000/hour | | Enterprise | Custom |

Can I use pxlpeak with a CDN?

Yes, you can host the tracker on your own CDN or use our first-party tracking option to avoid ad blockers.

Does pxlpeak support server-side tracking?

Yes, we provide server-side SDKs for:

• Node.js
• Python
• Ruby
• PHP
• Go

Server-side tracking is recommended for:

• Sensitive data (PII handling)
• Backend events (purchases, signups)
• High-accuracy attribution

Can I track mobile apps?

Yes, we provide native SDKs for:

• iOS (Swift)
• Android (Kotlin)
• React Native
• Flutter

Troubleshooting

My events aren't showing up. What do I check?

1. Verify installation: Check browser console for errors
2. Check site ID: Ensure it matches your dashboard
3. Ad blockers: Test in incognito without extensions
4. Network: Check Network tab for requests to api.pxlpeak.com
5. Filters: Check if filters are excluding your traffic

Use our debugger for detailed diagnostics.

Why is my data different from Google Analytics?

Differences are normal due to:

• Different tracking methodology
• Bot filtering algorithms
• Session definition differences
• Sampling approaches

Typically expect 5-15% variance. Larger differences may indicate:

• Missing tracking code on some pages
• Different event definitions
• Cookie consent differences

My dashboard is loading slowly. What can I do?

Try these steps:

1. Reduce date range (shorter = faster)
2. Limit filters and segments
3. Clear browser cache
4. Check your internet connection
5. Contact support if persistent

I'm seeing duplicate events. How do I fix this?

Duplicates are usually caused by:

• Multiple tracker initializations
• Event firing in multiple places
• Page reloads triggering events

Solutions:

1. Ensure single init() call
2. Use event deduplication: pxlpeak.track('event', { id: uniqueId })
3. Check SPA navigation handling

Account & Security

How do I reset my password?

1. Go to pxlpeak.com/forgot-password
2. Enter your email address
3. Click the reset link in your email
4. Create a new password

How do I enable two-factor authentication?

1. Go to Settings → Security → Two-Factor Authentication
2. Click "Enable 2FA"
3. Scan the QR code with your authenticator app
4. Enter the verification code
5. Save your backup codes

Can I have multiple users on my account?

Yes, all plans support team members:

| Plan | Team Members | |------|-------------| | Free | 1 | | Pro | 5 | | Business | 25 | | Enterprise | Unlimited |

How do I transfer account ownership?

1. Go to Settings → Organization → Members
2. Change the new owner's role to "Owner"
3. Confirm the transfer

Only account owners can perform this action.

How do I delete my account?

1. Go to Settings → Account → Delete Account
2. Export your data (optional)
3. Confirm deletion

This action is irreversible and will delete all your data.

Still Have Questions?

• Documentation: Browse our full documentation
• Email Support: support@pxlpeak.com
• Live Chat: Available in the dashboard (Business+)
• Community: Join our Discord community

Related Documentation:

• Getting Started
• Support
• Changelog